Barbara Boyle - Pinch Me (Ferry Building Store)

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Barbara Boyle

Pinch Me

Waking Up in a 300-Year-Old Italian Farmhouse

Book Passage (SF Ferry Building)

Tues., Feb. 11th, 2025 • 5:30pm PT

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This event is free to attend and will be hosted in-person at Book Passage's SF Ferry Building Store. Please contact books@bookpassage.com with questions regarding events.

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Join us at Book Passage for an author event in celebration of Barbara Boyle's new book Pinch Me: Waking Up in a 300-Year-Old Italian Farmhouse! 

From a high stress career in global advertising to a simple rural life in a barn in an Italian hill town

A writer’s journey of transformation through love, food and community in Piemonte 

Barbara Boyle's inspirational new memoir, “Pinch Me: Waking Up in a 300-Year-Old Italian Farmhouse” (She Writes Press, Feb. 11, 2025) is an evocative account of leaving the frenetic life of an advertising creative director to create a dream life in the faraway hills of Northern Italy.  

Newly retired and traveling through Europe, Barbara stumbles upon the ancient Italian hill town of Monforte.  She is enchanted by the castles and the sweeping vistas reaching out to the Alps, captivated by the region's cuisine, and confounded by its extraordinary culture of kindness. One morning, she awakes and looking out over the valleys, finds herself longing to be there in her own home, drinking her coffee and watching the sunrise.  

This is the story of how she leaves her life behind in San Francisco and takes apart a 300-year-old stone barn to build a new home, a new life, in Italy. It’s a tale filled with discoveries, disappointments, pleasures, frustrations, and triumphs. And given the gastronomic excellence of the region, she shares some special recipes as well. Ultimately, this journey lets her see the world, and herself, through a different window; a memoir filled with food, friendships, and scenes of Italy, of love and the powerful joy that comes from building a dream.

For years, Barbara Boyle enjoyed a colorful worldwide career as a creative director at Saatchi & Saatchi, Grey, Lowe and other advertising agencies, creating commercials and stories for Procter & Gamble, Johnson & Johnson, Mars Inc, and dozens of other marketers. Always a writer, this is the first time she has had the time required to author a book. Her flash fiction has appeared in Sky Island Journal, Star 82 Review, Flash Fiction Magazine, and other literary journals. Food and wine have also been a lifelong passion of hers. While living in Paris, she took the Regional French Cuisine course at Le Cordon Bleu and later completed the professional cooking course at The Institute of Culinary Education in New York. She now resides in a farmhouse in Piemonte, Italy with her husband, Kim, surrounded by orchards, vineyards and barking deer, and maintains a home in San Francisco. Find out more about her at https://www.barbaraboyleauthor.com/ and https://boyleb.substack.com/.

Barbara Boyle - photo courtesy of the author.

Book Cover ISBN