Class: Joan Gelfand - You Can be a Winning Writer: The 4 C's of Successful Authors

Wednesday, February 5, 2020 - 6:00pm

Four Wednesdays: February 5, March 4, April 1, May 6 • 6:00-8:00 pm • $150

The 4 C’s of Successful Authors: Craft, Commitment, Community and Confidence

Why are some authors catapulted to success while others take forever? Learn the secrets of how you can become a successful author in four sessions. Topics include: What are the four C’s and how can you make them work for you? What are your writing challenges? What is a book proposal and who needs one? What is the difference between a non-fiction and a fiction proposal? Does poetry need a book proposal? Will also cover query letters, identifying agents and publishers and what to do once your book is published.

Tuition includes a copy of Joan's book You Can Be a Winning Writer: The 4 C’s of Successful Authors: Craft, Commitment, Community and Confidence

51 Tamal Vista Blvd
Corte Madera, CA 94925

Lawrence Ingrassia - Billion Dollar Brand Club (San Francisco Ferry Building Store/Shack 15)

Wednesday, February 5, 2020 - 7:00pm

This event is being held in partnership with Shack 15. Please visit Book Passage's Ferry Building store to receive a free pass for the event and directions to Shack 15's location on the second floor of the Ferry Building.

A leading business journalist takes us inside a business revolution: the upstart brands taking on the empires that long dominated the trillion-dollar consumer economy.

Dollar Shave Club and its hilarious marketing. Casper mattresses popping out of a box. Third Love’s lingerie designed specifically for each woman’s body. Warby Parker mailing you five pairs of glasses to choose from. You’ve seen their ads. You (or someone you know) use their products. Each may appear, in isolation, as a rare David with the bravado to confront a Goliath, but taken together they represent a seismic shift in a business model that has lasted more than a century.

As Lawrence Ingrassia--former business and economics editor and deputy managing editor at the New York Times--shows in this timely and eye-opening book, a growing number of digital entrepreneurs have found new and creative ways to crack the code on the bonanza of physical goods that move through our lives every day. They have discovered that manufacturing, marketing, logistics, and customer service have all been flattened—where there were once walls that protected big brands like Gillette, Sealy, Victoria’s Secret, or Lenscrafters, savvy and hungry innovators now can compete on price, value, quality, speed, convenience, and service.

Billion Dollar Brand Club reveals the world of the entrepreneurs, venture capitalists, and corporate behemoths battling over this terrain. And what fun it is. It’s a massive, high-stakes business saga animated by the personalities, flashes of insight, and stories behind the stuff we use every day.

Lawrence Ingrassia is a former business and economics editor and deputy managing editor at the New York Times, having previously spent twenty-five years at the Wall Street Journal, as Boston bureau chief, London bureau chief, money and investing editor, and assistant managing editor. He also served as managing editor of the Los Angeles Times. The coverage he directed won five Pulitzer Prizes as well as Gerald Loeb Awards and George Polk Awards. He lives in Los Angeles.

1 Ferry Building
San Francisco, CA 94111

Kim Brown Seely - Uncharted (Corte Madera Store)

Wednesday, February 5, 2020 - 7:00pm

In conversation with Marybeth Bond

Kim Brown Seely and her husband were at a crossroads. With the economy in freefall, their jobs stagnant, and their youngest son moving away to college, the couple decided to face another unknown. They impulsively purchased a too-big sailboat, learned how to sail, and embarked on a 700-nautical-mile voyage through the Inside Passage. Bound for an expanse of untamed wilderness—the stunningly wild Great Bear Rainforest of the Northwest—in search of the elusive white Kermode bear, the couple begin to discover who they are as individuals and as a couple in a pivotal moment in their lives. Honest, self-effacing, and full of humor and generosity, this unforgettable memoir is at once a breathtaking adventure tale and a lyrical meditation on the changing nature of love.

Kim Brown Seely, a 2016 Lowell Thomas Journalist of the Year, has worked in publishing on both coasts, including as senior editor at Travel + Leisure, contributing editor at National Geographic Adventure, and travel editor at Microsoft and Amazon. Her writing has also appeared in Outside, National Geographic Traveler, Sunset, Coastal Living, and Virtuoso Life.

Marybeth Bond is the author of four books, two for National Geographic, and editor/contributor of five women's travel anthologies. Her best selling books include A Women's World, Gutsy Women, and Best Girlfriends Getaways. Her career has included a guest appearance on the Oprah Winfrey Show with her book Gutsy Women, and recently a half page New York Times profile about her career and work. She has appeared on more than 250 television and radio shows, including KQED with Michael Krasny. She is the creator of GutsyTraveler and reports from locations worldwide. Marybeth lives in Marin County, writes for The Ark Newspaper and has previously spoken at Book Passage. Several years ago Marybeth and her daughter rode their bikes across the USA to raise over $55,000 for an Osteoporosis Charity.

51 Tamal Vista Blvd
Corte Madera, CA 94925

John Carreyrou - Bad Blood (Dominican University)

Wednesday, February 5, 2020 - 7:00pm

Angelico Hall, Dominican University of California
Tickets: $40 (includes signed book)

 

In 2014, Theranos founder and CEO Elizabeth Holmes was widely seen as the next Steve Jobs: a brilliant Stanford dropout whose startup “unicorn” promised to revolutionize the medical industry with its breakthrough device, which performed the whole range of laboratory tests from a single drop of blood. Backed by investors such as Larry Ellison and Tim Draper, Theranos sold shares in a fundraising round that valued the company at more than $9 billion, putting Holmes’s worth at an estimated $4.5 billion. There was just one problem: The technology didn’t work. Erroneous results put patients in danger, leading to misdiagnoses and unnecessary treatments. All the while, Holmes and her partner, Sunny Balwani, worked to silence anyone who voiced misgivings—from journalists to their own employees.

Rigorously reported and fearlessly written, Bad Blood is a gripping story of the biggest corporate fraud since Enron—a tale of ambition and hubris set amid the bold promises of Silicon Valley.

John Carreyrou, a two-time Pulitzer Prize winner, was a reporter at The Wall Street Journal for twenty years. For his extensive coverage of Theranos, Carreyrou was awarded the George Polk Award for Financial Reporting, the Gerald Loeb Award for Distinguished Business and Financial Journalism in the category of beat reporting, and the Barlett & Steele Silver Award for Investigative Business Journalism. Bad Blood was named the Financial Times and McKinsey Business Book of the Year. Carreyrou lives in Brooklyn, New York, with his wife and three children.

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Please note: Tickets are non-refundable

Angelico Hall, Dominican University of California
20 Olive Avenue
San Rafael, CA 94901

Laura McKowen - We Are the Luckiest (Corte Madera Store)

Thursday, February 6, 2020 - 7:00pm

What could possibly be "lucky" about addiction? Absolutely nothing, thought Laura McKowen when drinking brought her to her knees. As she puts it, she "kicked and screamed...wishing for something—anything—else" to be her issue. The people who got to drink normally, she thought, were so damn lucky.

But in the midst of early sobriety, when no longer able to anesthetize her pain and anxiety, she realized that she was actually the lucky one. Lucky to feel her feelings, live honestly, really be with her daughter, change her legacy. She recognized that "those of us who answer the invitation to wake up, whatever our invitation, are really the luckiest of all."

In straight-talking chapters filled with personal stories, McKowen addresses issues such as facing facts, the question of AA, and other people's drinking. Without sugarcoating the struggles of sobriety, We Are the Luckiest relentlessly emphasizes the many blessings of an honest life, one without secrets and debilitating shame.

Laura McKowen had a successful career in public relations and the Mad Men-esque drinking culture of advertising. After getting sober, she became recognized as a fresh voice in recovery, beloved for her soulful and irreverent writing online and in print. She now leads sold-out retreats and courses, teaching people how to say yes to a bigger life. She lives outside Boston.

51 Tamal Vista Blvd
Corte Madera, CA 94925

Class: Kerrin Meis - Rome the Eternal City

Friday, February 7, 2020 - 1:00pm

Four Fridays: February 7 - 28 • 1:00 - 3:00 pm • $160

We study her monuments, churches, and superlative museums from the time of the Republic and the Caesars, through Early Christian Art and Architecture and on to the Renaissance of Michelangelo, Raphael and others concluding with the Baroque: Caravaggio, Carracci and the competitive Bernini and Borromini. Special attention given to Santa Costanza, Santa Maria Maggiore, and the Galleries Doria Pamphili and Villa Borghese . Of course we study St Peter's and the Vatican.

51 Tamal Vista Blvd
Corte Madera, CA 94925

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