Will Cockrell - Everest, Inc. (Movement SF)

Will Cockrell

Everest, Inc.
The Renegades and Rogues Who Built an Industry at the Top of the World

Free Event // In-Person
Thurs., April 18, 2024 • 6:00pm PT

Movement San Francisco

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Presented in partnership with Movement San Francisco as we present Will Cockrell as he presents his new book on guided climbing on Mount Everest, Everest, Inc.

Featuring original interviews with mountain guides and climbers—including Jimmy Chin and Conrad Anker—this vivid and authoritative adventure history chronicles one of the least likely industries on Earth: guided climbing on Mount Everest.

Anyone who has read Jon Krakauer’s Into Thin Air or has seen a recent photo of climbers standing in line to get to the top of Everest may think they have the mountain pretty well figured out. It’s an extreme landscape where bad weather and incredible altitude can occasionally kill, but more so an overcrowded, trashed-out recreation destination where rich clients pad their egos—and social media feeds—while exploiting local Sherpas.

There’s some truth to these clichés, but they’re a sliver of the story. Unlike any book to date, 
Everest, Inc. gets to the heart of the mountain through the definitive story of its greatest invention: the Himalayan guiding industry. It all began in the 1980s with a few boot-strapping entrepreneurs who paired raw courage and naked ambition with a new style of expedition planning. Many of them are still living and climbing today, and as a result of their astonishing success, ninety percent of the people now on Everest are clients or employees of guided expeditions.

Studded with quotes from original interviews with more than a hundred western and Sherpa climbers, clients, writers, filmmakers, and even a Hollywood actor, Everest, Inc. foregrounds the voices of the people who have made the mountain what it is today. And while there is plenty of high-altitude drama in unpacking the last forty years of Everest tragedy and triumph, it ultimately transcends stereotypes and tells the uplifting counternarrative of the army of journeymen and women who have made people’s dreams come true, and of the Nepalis who are pushing the industry into the future.  

 

Will Cockrell has spent more than twenty years as a senior editor, writer, and consultant for national magazines including Men’s Journal, Outside, Men’s Fitness, and GQ. His work has been awarded by the American Society of Magazine Editors and Professional Publishers Association UK. A former outdoor guide, Cockrell has covered Everest throughout his career, and has visited Everest base camp in Nepal. He lives with his family in Los Angeles, California. Find more at his website, WillCockrell.com.

 

 

Presented in partnership with:

 

 

 

Will Cockrell photo credit of Dave Mullin.

 

Location: 

Movement San Francisco
924 Mason St
San Francisco, CA 94129
Pre-Order Now Badge
Everest, Inc.: The Renegades and Rogues Who Built an Industry at the Top of the World By Will Cockrell Cover Image
$29.99
ISBN: 9781982190453
Availability: Coming Soon - Available for Pre-Order Now
Published: Gallery Books - April 16th, 2024