Jesse Berrett - Pigskin Nation (San Francisco Store)

Tuesday, September 18, 2018 - 6:00pm

Cast as the ultimate hardhats, football players of the 1960s seemed to personify a crewcut traditional manhood that channeled the Puritan work ethic. Yet, despite a social upheaval against such virtues, the National Football League won over all of America--and became a cultural force that recast politics in its own smashmouth image. Jesse Berrett explores pro football's new place in the zeitgeist of the 1960s and 1970s. The NFL's brilliant harnessing of the sports-media complex, combined with a nimble curation of its official line, brought different visions of the same game to both Main Street and the ivory tower. Politicians, meanwhile, spouted gridiron jargon as their handlers co-opted the NFL's gift for spectacle and mythmaking to shape a potent new politics that in essence became pro football. Governing, entertainment, news, elections, celebrity -- all put aside old loyalties to pursue the mass audience captured by the NFL's alchemy of presentation, television, and high-stepping style.

An invigorating appraisal of a dynamic era, Pigskin Nation reveals how pro football created the template for a future that became our present.

Jesse Berrett earned a PhD in History at the University of California, Berkeley. He has worked as a rock critic, television columnist, and book reviewer. He teaches history at University High School in San Francisco.

 

Location: 
1 Ferry Building
San Francisco, CA 94111
Pigskin Nation: How the NFL Remade American Politics (Sport and Society) Cover Image
$24.95
ISBN: 9780252083327
Availability: Usually Ships in 1-5 Days
Published: University of Illinois Press - April 30th, 2018

Cast as the ultimate hardhats, football players of the 1960s seemed to personify a crewcut traditional manhood that channeled the Puritan work ethic. Yet, despite a social upheaval against such virtues, the National Football League won over all of America—and became a cultural force that recast politics in its own smashmouth image.