Denise Lee Yohn - Fusion (San Francisco Store)

Tuesday, March 13, 2018 - 6:00pm

Tickets: $36.50 (includes signed book)

For years, leaders at companies like Southwest, Starbucks, and Google have done something differently that's put their organizations at the top of "the most admired companies," "best brands," and "great workplaces" lists. They don't often talk about that "something" specifically in terms of brand-culture fusion, but, as author Denise Lee Yohn reveals, aligning and integrating their brands and cultures is precisely how they've achieved their successes.

Independently, brand and culture are powerful, unsung business drivers. But Denise shows that when you fuse the two together to create an interdependent and mutually-reinforcing relationship between them, you create organizational power that isn't possible by simply cultivating one or the other alone. Through detailed case studies from some of the world's greatest companies (including Amazon, Airbnb, Adobe, Nike, and Salesforce), exclusive interviews with company executives, and insights from Denise's 25+ years working with world class brands, Fusion provides readers with a roadmap for increasing competitiveness, creating measurable value for customers and employees, and future-proofing their business.

For readers interested in workplace culture, brand management, strategy, leadership, employee experience, employee engagement, integration, branding, and organization development.

Blending a fresh perspective, over twenty-five years of experience, and a talent for inspiring audiences, San Francisco-based Denise Lee Yohn is the author of What Great Brands Do and a leading authority on building and positioning exceptional brands.

Location: 
1 Ferry Building
San Francisco, CA 94111
Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies Cover Image
$29.95
ISBN: 9781473676985
Availability: Backordered
Published: Nicholas Brealey - March 13th, 2018

"This compelling book shows how to connect the image you present to the outside world with the values and norms that operate inside your world of work."
--Adam Grant, New York Times bestselling author of ORIGINALS and GIVE AND TAKE