The crowdfunding expert known as “The Crowdsourceress”—who has a 100% success rate and some of the biggest and most famous Kickstarter campaigns in her portfolio—writes the definitive guide for anyone looking to raise money for a creative endeavor, product, or cause.
In recent years, the crowdfunding industry has generated several billions in funding. But the harsh reality is that around 60 percent of Kickstarter campaigns fail. Enter Alex Daly, a crowdfunding expert who has raised over $20 million for her clients' campaigns. She has run some of Kickstarter's biggest projects -- TLC's newest album, Neil Young's audio player, and Joan Didion's documentary. In The Crowdsourceress, Daly takes readers deep inside her most successful campaigns, showing you how to
- Get fans and influencers excited about your launch
- Build an appealing and powerfully designed campaign
- Access proven video tips, pitching tactics, press releases, and rewards ideas
- Avoid the most common headaches and pitfalls
Here you'll get tangible tools to run your own crowdfunding campaigns and fully connect with the crowd, get people to pay attention, and inspire them to act.
Alex Daly is the founder of Vann Alexandra -- a creative services agency that gets projects financed through crowdfunding -- and is the industry's "Crowdsourceress," a name she received in the press for her expertise in crowdfunding. Alex has served on panels at distinguished film festivals and universities and is a featured columnist for the Big Think. Before transitioning into crowdfunding Alex was a producer and production manager; her films have been selected by the world's most prestigious festivals including Sundance and Tribeca. Before that, she was a journalist for numerous publications, including New York magazine and SPIN, as well as the sole researcher for WSJ magazine.