Farley is a graduate of Harvard and the former editor of the Harvard Lampoon
Farley will be very active in book promotion, and he has a great platform stemming largely from his work as an editor for the Wall Street Journal; he is also a frequent guest commentator on CNN, etc.
Farley has 13.6 thousand Twitter followers and an active blog
Farley has written best-selling biographies on the musician Aaliyah (Bookscan 100k+) and Bob Marley
Book publication date is April 1, 2019 (April Fool's Day), to capitalize on the humor magazine content