Marketing & Publishing Classes

Class: Alice Acheson - Marketing in Your Region or Genre

Sunday, September 22, 2013 - 10:00am to 1:00pm

Sun., Sept. 22 • 10:00-1:00pm • $60

 

 

Yes, you know local venues for your book, but how do you expand that market?  OR you have launched a book in another genre; now how can you build on that experience when the market for the current book is entirely different?  We will help you search out the marketing possibilities in your region/genre to grow the audience in which you have expertise and experience.

Additionally, learn how to find "staff" to assist you.  Both fiction and nonfiction titles can use these real tools and great methods.  Handouts provide additional marketing ideas.

Alice Acheson, a Marketing Specialist and Publishing Consultant with decades of experience, works with authors, illustrators and photographers plus large and small publishers.  She has edited books, negotiated contracts, and sold subsidiary rights. Her publicity work has been recognized with many New York Times bestsellers (four simultaneously) and a Literary Market Place Outside Services Award for Advertising, Promotion, and Publicity. Her knowledge and handouts are the key to your publishing success.


Class: Alice Acheson - Your Book - What's Next?

Saturday, September 21, 2013 - 10:00am to 5:00pm

Sat., Sept. 21 • 10:00-5:00pm • $150

 

 

The first draft has been written, you've probably decided on the method of publishing your book, but how are you going to market and sell it?  The publishing industry has made a quantum shift.  How do you allot time, energy, and money to the marketing tasks and demands of the publishing world -- without neglecting your writing?  Learn to choose "something old, something new, something borrowed, something ...." true (to your book). 

Pre-class assignment: Write a "sell sheet: based on instructions received upon registration.  It can later be used for reviewers, interviewers, bookstores, and distribution suppliers.

Alice Acheson, a Marketing Specialist and Publishing Consultant with decades of experience, works with authors, illustrators and photographers plus large and small publishers.  She has edited books, negotiated contracts, and sold subsidiary rights. Her publicity work has been recognized with many New York Times bestsellers (four simultaneously) and a Literary Market Place Outside Services Award for Advertising, Promotion, and Publicity. Her knowledge and handouts are the key to your publishing success.

Class: Alice Acheson - Publishing Choices

Friday, September 20, 2013 - 2:00pm to 5:00pm

Fri., Sept. 20 • 2:00-5:00pm • $60

 

 

What is POD?  How does it differ from self-publishing?  Will either be easier, faster, better than the route to a traditional publisher?

All authors need to investigate the most appropriate method of publication before finishing your book.  You owe it to yourself -- and your pocketbook -- to learn the advantages and pitfalls of each type.  No method is appropriate for all books and all authors.

For some methods the services provided are quite different, and the author might pay all the expenses.  Is it important that your book be eligible for review and sold in bookstores?  In the final analysis, will you earn more money with one procedure over the others?  The instructor has worked with all three publishing choices and will guide you in making this crucial decision.

Alice Acheson, a Marketing Specialist and Publishing Consultant with decades of experience, works with authors, illustrators and photographers plus large and small publishers.  She has edited books, negotiated contracts, and sold subsidiary rights. Her publicity work has been recognized with many New York Times bestsellers (four simultaneously) and a Literary Market Place Outside Services Award for Advertising, Promotion, and Publicity. Her knowledge and handouts are the key to your publishing success.

Class: Alice Acheson - Greatest Marketing Tool

Friday, September 20, 2013 - 10:00am to 1:00pm

Fri., Sept. 20 • 10:00-1:00pm • $60

 

 

As a writer, your first step to market your book is to talk to "everyone."  You never know who the listener might be: an agent, publisher, bookseller, future reader.  They ask about your book, you respond "Uh, well, it's about so many things...."  Stop!  You've already blown it!

Acheson shares what works, what doesn't -- and why.  The pre-class assignment is to write that 30-second pitch, practice it out loud -- many times -- and memorize it so it sounds like conversation.  (Instructions provided upon registration.)

Learn the tools to create a well-honed, ever-useful, selling description.  You'll leave the workshop with some essential sentences that can be expanded after you've won the audience's attention.

Alice Acheson, a Marketing Specialist and Publishing Consultant with decades of experience, works with authors, illustrators and photographers plus large and small publishers.  She has edited books, negotiated contracts, and sold subsidiary rights. Her publicity work has been recognized with many New York Times bestsellers (four simultaneously) and a Literary Market Place Outside Services Award for Advertising, Promotion, and Publicity. Her knowledge and handouts are the key to your publishing success.
 

Class: Andy Ross - Finding & Working With An Agent

Saturday, October 19, 2013 - 10:00am to 12:30pm

Sat., Oct. 19 • 10:00-12:30pm • $50

 

 

If you want to get published, you'll need an agent. This class discusses the agent's role in trade publishing, finding the right agent, your agent's expectations from you, and your expectations from your agent. One student said, "I liked Andy's style -- timely, on task, focused, direct, funny..." Andy Ross is a literary agent in Oakland. Before that, he was owner of Cody's Books in Berkeley.  

51 Tamal Vista Blvd
94925 Corte Madera
us

Class: Alan Rinzler - Traditional vs. Self-Publishing

Saturday, October 12, 2013 - 10:30am to 1:00pm

Sat., Oct. 12 • 10:30-1:00pm • $55

 

 

Which is better for you? Veteran insider Alan Rinzler lays out the advantages and disadvantages between the traditional method of agents and publishers, as opposed to the potential independence and control of self-publishing. He's held executive positions at Simon & Schuster, Bantam, Macmillan, and Rolling Stone, editing and publishing Toni Morrison, Hunter Thompson, Clive Cussler, and others.  

POSTPONED: Class: Daniel Riviera - Movie/TV Sales & Other Derivative Rights

Sunday, July 21, 2013 - 12:30pm to 1:45pm

Sun., July 21 • 12:30-1:45 pm • $30

This class has been postponed - please email bpclasses@bookpassage.com for further information

Class will cover movie/TV option/purchase agreements and exploiting derivative rights for authors.

Authors’ Legal Rights Series
An overview of the legal and business issues facing writers. Daniel Riviera is an entertainment attorney based in San Francisco with extensive experience in the entertainment industry. Q&A session to follow presentations.

 

 

 

POSTPONED: Class: Daniel Riviera - Self-Publishing Agreements & Related Issues

Sunday, July 21, 2013 - 10:00am to 11:45am

Sun., July 21 • 10:00-11:45 am • $30

This class has been postponed - please email bpclasses@bookpassage.com for further information

Class will cover self-publishing agreements and other legal issues affecting authors who self-publish.

Authors’ Legal Rights Series
An overview of the legal and business issues facing writers. Daniel Riviera is an entertainment attorney based in San Francisco with extensive experience in the entertainment industry. Q&A session to follow presentations.

 

 

 

POSTPONED: Class: Daniel Riviera - The Publishing Contract

Sunday, July 14, 2013 - 12:30pm to 1:45pm

Sun., July 14 • 12:30-1:45 pm • $30

This class has been postponed - please email bpclasses@bookpassage.com for further information

An analysis of the conventional publishing agreement.

Authors’ Legal Rights Series
An overview of the legal and business issues facing writers. Daniel Riviera is an entertainment attorney based in San Francisco with extensive experience in the entertainment industry. Q&A session to follow presentations.

 

 

 

POSTPONED: Class: Daniel Riviera - Preparing and Submitting Your Work

Sunday, July 14, 2013 - 10:00am to 11:45am

Sun., July 14 • 10:00-11:45 am • $30

Class has been postponed - please email bpclasses@bookpassage.com for further information

Class covers source materials, fair use, collaboration agreements, and personal management agreements.

Authors’ Legal Rights Series
An overview of the legal and business issues facing writers. Daniel Riviera is an entertainment attorney based in San Francisco with extensive experience in the entertainment industry. Q&A session to follow presentations.

 

 

 

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