Marketing & Publishing Classes

Class: Alice Acheson - Publishing Choices

Friday, February 27, 2015 - 2:00pm to 5:00pm
Fri., Feb. 27 • 2:00-5:00pm • $60
 
What is POD?  How does it differ from self-publishing?  Will either be easier, faster, better than the route to a traditional publisher?
 
All authors need to investigate the most appropriate method of publication before finishing their books.  You owe it to yourself -- and your pocketbook -- to learn the advantages and pitfalls of each type.  Using decades of working with all three publishing choices, the instructor shares that no method is appropriate for all books and all authors.
 
For some publishing routes the services provided are quite different; for others the author might pay all the expenses.  Can your book be reviewed and sold in bookstores and will you earn more money with one procedure over the others?  The answers to these crucial questions -- and others -- will determine the appropriate publishing route.
 
"[Alice Acheson's] knowledge about and reflection upon the reality of the publishing business makes her absolutely credible."
    --     Catherine Conway Honig, Book Passage student
 
 

Class: Alice Acheson - Greatest Marketing Tool

Friday, February 27, 2015 - 10:00am to 1:00pm
Fri., Feb. 27 • 10:00-1:00pm • $60
 
Would your verbal book description gain the same success?  True story:  A New York City editor on the subway overheard two women talking, before turning their conversation to the book one of the women was writing.  The editor, still listening, was intrigued, asked for the manuscript to be submitted, and PUBLISHED the book!  This story could have occurred in the cafe at Book Passage or in the check-out line in your local super market.  
 
A writer's first step to market a book is to talk to "everyone."  You never know who the listener might be: an agent, publisher, bookseller, future reader.  Learn what works, what doesn't -- and why.  Don't blow your golden opportunity!
 
The pre-class assignment (instructions upon registration) is to write that 30-second pitch, practice it out loud -- many times -- and memorize it so it sounds like conversation.
 
"[The class] gave me an easy way to talk to my friends, booksellers, the media and new readers.  But I also use what I learned as a way to shape everything I'm writing.  Chances are, if I can't describe my story idea concisely (even to myself) then I need to keep thinking.  I need to make sure I'm clear about what I'm writing.  For me, it's the starting, not ending point of publishing a book.  It's been the most valuable bit of wisdom I've learned."
    --     Jennifer Solow, bestselling author of THE ARISTOBRATS and THE BOOSTER
 
 
 

Class: Meghan Ward- Social Media Mastery 2

Saturday, November 1, 2014 - 9:00am to 1:00pm
Sat., Nov. 1 • 9:00-1:00 pm • $65
 
In this class, students will receive individual analyses of the following social media platforms from a master: Facebook, Twitter, LinkedIn, YouTube, Instagram, Google+. Meghan Ward is the author of Runaway: Confessions of A Not-So-Supermodel and the owner of Writerland.com, a weekly blog about writing and publishing.
 

Class: Alan Rinzler - How to Write & Get Published

Saturday, September 27, 2014 - 10:00am to 12:00pm
Sat., Sept. 27 • 10:00-12:00pm • $55
 
What’s the difference between a page turner and a clunker that disappears without a trace? It’s the story, characters, pacing, literary style, dialogue, sensory description, and narrative voice. Learn specific techniques for improving your writing, then navigating the turbulent waters of today’s book business. Alan Rinzler has edited and published Toni Morrison, Tom Robbins, Hunter S. Thompson, Clive Cussler, Robert Ludlum, Shirley MacLaine, Jerzy Kosinski, Bob Dylan, and Andy Warhol in executive positions at Simon & Schuster, Bantam, Grove Press, Rolling Stone, and Straight Arrow Books.
 
 
 
 

Class: Alice Acheson - Bound-for-Success Book Proposal

Sunday, September 21, 2014 - 10:00am to 1:00pm
Sun., Sept. 21 • 10:00-1:00 pm • $60
 
"I have never heard anyone give so much great information as Alice Acheson." 
-- Kate Wright, who found an agent.
 
Avoid Book Proposal Agita!  It's time for the first edit of your book -- and time to begin collecting information for your book proposal.  What kind of information?  In class we will discuss what makes a selling proposal and which elements of your book should be highlighted.  Here you will learn how to convince an agent or editor to read your book proposal, how to craft that all-important marketing paragraph, how to avoid pitfalls that stop the reading, the difference between the query letter and the synopsis, and other insights into impressing the reader. 
 
 

Class: Alice Acheson - Your Book--What's Next?

Saturday, September 20, 2014 - 10:00am to 5:00pm
Sat., Sept. 20 • 10:00-5:00 pm • $150
 
Pre-class assignment required.
 
Right!  You love the writing, don't like the marketing.  You don't know what comes next, or how to accomplish what is required, and when to do what.  Publishing has made a quantum shift, and your head is spinning.  Writers more than ever need to know how to interact with the industry.  This class pertains to self-publishing, print-on-demand or the traditional publisher.  A publishing contract doesn't necessarily signal success.  How can you ensure that you and your manuscript receive the deserved recognition?  How do you allot time, energy, and money?  How can you manage the tsunami of marketing tasks?  What about the demands of the digital world?  We begin with a timeline (before the book is published) to guide the entire process. The pre-class assignment is to write a sell sheet, based on instructions received upon registration.  
 
"Viking/Penguin told me that my author questionnaire [provided in class handouts; explained in class] was one of the best that they received.  I offered to go to New York to make them lunch.  It turned out they do monthly lunch meetings with their big authors, so they slotted me in -- right between Joan Didion and Michael Pollan....As a result of that lunch, the guy who handles the Borders account pestered them to consider me for their "original voices" program, which put my book in the front of all the Borders stores.  I would never have thought of it had it not been for you."    --     Kathleen Flinn: THE SHARPER YOUR KNIFE, THE LESS YOU CRY  
 
 

Class: Alice Acheson - Publishing Choices

Friday, September 19, 2014 - 2:00pm to 5:00pm
Fri., Sept. 19 • 2:00-5:00 pm • $60
 
Publishing Choices: Print-On-Demand, Self-Publishing, Traditional Publisher 
 
What is POD?  How does it differ from self-publishing?  Will either be easier, faster, better than the route to a traditional publisher?
 
All authors need to investigate the most appropriate method of publication before finishing your books.  You owe it to yourself -- and your pocketbook -- to learn the advantages and pitfalls of each type.  Using decades of working with all three publishing choices, the instructor shares that no method is appropriate for all books and all authors.
 
For some publishing routes the services provided are quite different; for others the author might pay all the expenses.  Can your book be reviewed and sold in bookstores and will you earn more money with one procedure over the others?  The answers to these crucial questions -- and others -- will determine the appropriate publishing route.
 
"[Alice Acheson's] knowledge about and reflection upon the reality of the publishing business makes her absolutely credible."
    --     Catherine Conway Honig, Book Passage student

Class: Alice Acheson - The Greatest Marketing Tool

Friday, September 19, 2014 - 10:00am to 1:00pm
Fri., Sept. 19 • 10:00-1:00 pm • $60
 
Pre-class assignment required.
 
What makes you and your book truly compelling to potential readers, reviewers, and media?  A writer's first step to market his book is to talk to "everyone."  You never know who the listener might be: an agent, publisher, bookseller, future reader.  They ask about your book, you respond "Uh, well, it's about so many things...."  Stop!  You've already blown it!

Acheson shares what works, what doesn't -- and why.  The pre-class assignment is to write that 30-second pitch, practice it out loud -- many times -- and memorize it so it sounds like conversation.  (Instructions provided upon registration.)

Learn the tools to create a well-honed, ever-useful, selling description.  You'll leave the workshop with some essential sentences that can be expanded after you've won the audience's attention.  

"[The class] gave me an easy way to talk to my friends, booksellers, the media and new readers.  But I also use what I learned as a way to shape everything I'm writing.  Chances are, if I can't describe my story idea concisely (even to myself) then I need to keep thinking.  I need to make sure I'm clear about what I'm writing.  For me, it's the starting, not ending point of publishing a book.  It's been the most valuable bit of wisdom I've learned."
    --     Jennifer Solow, bestselling author of THE ARISTOBRATS and THE BOOSTER
 
 

Class: Meghan Ward - Social Media Mastery in a Day

Sunday, July 20, 2014 - 10:00am to 4:00pm

Sun., July 20 • 10:00-4:00pm • $105

Should you be on Twitter or Snapchat? Facebook or Google+? Instagram or Pinterest? The number of social networks is overwhelming, and you can’t do it all. In this one-day intensive workshop, you’ll learn strategies for building your brand—whether you’re an author, designer, or dog walker—on the most popular social media networks of 2014.

Meghan Ward is the author of Runway: Confessions of a Not-So-Supermodel and the owner of Writerland.com, a weekly blog about writing and publishing.

 
51 Tamal Vista Blvd
Corte Madera, 94925

Class: Meghan Ward - Successful Blogging (Corte Madera)

Sunday, June 12, 2016 - 10:00am

Sun., June 12 • 10:00-4:00 pm • $110

Have you always wanted to start a blog? This is your chance! In one six-hour blogging bootcamp you will set up a Wordpress blog, choose a focus and design, and learn how to write great blog posts. This class covers best blogging practices; how to build traffic through social media networking and search engine optimization, and time management.

Meghan Ward is a freelance writer and book editor and the founder of Writerland.com, a blog about writing, publishing and social media. She is the author of Runway: Confessions of a Not-So-Supermodel, and her work has appeared in The Rumpus, MuthaSan Francisco Magazine7x7, the San Francisco Chronicle, and various anthologies. 

 
51 Tamal Vista Blvd
Corte Madera, 94925

Pages

Subscribe to RSS - Marketing & Publishing Classes