Marketing & Publishing Classes

Class: Marilyn Chase - Freelance Bootcamp: Reporting, Writing and Pitching Your Nonfiction Stories (Corte Madera Store)

Saturday, June 2, 2018 - 10:00am

Saturday June 2nd • 10am-4pm • $110

Join us June 2 for a one-day workshop on reporting and writing nonfiction articles and proposing them for publication.  No prior experience is necessary. Just bring your curiosity, interest in reporting facts, joy in storytelling – and a notebook! 

Marilyn Chase is a former reporter and columnist at The Wall Street Journal, who is now teaching journalism at the University of California, Berkeley, and Stanford University.  She is the author of “The Barbary Plague: The Black Death in Victorian San Francisco,” (Random House, 2003), and is now writing a life story of the San Francisco sculptor Ruth Asawa due out in Spring 2020.

51 Tamal Vista Blvd
Corte Madera, CA 94925

Class: Diane Hinds - How to Promote Your Book (Corte Madera Store)

Thursday, March 8, 2018 - 6:00pm

Thursday March 8, 2018• 6:00 pm - 7:30pm • $60

An interactive presentation by Diane Hinds

How To Promote Your Book is a talk aimed at the independent writer.  

Entertainment PR expert Diane Hinds recognised that so many writers who followed the less traditional routes lacked media coverage, reviews, and improved sales.

How To Promote Your Book guides writers through the process of devising  their personalised campaigns, with comprehensive information regarding research, targeting the audience, creating the key message, as well as ‘writing a press release and learning about distribution.  Writers will learn how to achieve these advertising and marketing elements in an affordable way, delivering to the target audience, sound public relations through a well-thought-out campaign.

Diane has delivered this popular talks to literary festivals, libraries and universities throughout the UK, to the California Writer’s Group in Victorville, San Diego Writers’ Guild and more in California. Her clients include the Irish singing sensation Nathan Carter, international & New York Times bestselling writer Anne Perry and Annie Machon, and she has promoted Jermaine Jackson, Whitney Houston, Barry Manilow, Aretha Franklin, Lesley Garrett CBE, Nigel Kennedy to name a few.

51 Tamal Vista Blvd
Corte Madera, CA 94925

Path to Publishing Workshop - Nonfiction Writers Workshop (Corte Madera Store)

Saturday, March 17, 2018 - 9:00am to 4:00pm

 

Path to Publishing Workshop: Nonfiction Writers Workshop
$75 for Path to Publishing Members • $150 for Non-Members
Saturday, March 17, 9:00 AM – 4:00 PM

 

Details and speakers to be announced!

 

51 Tamal Vista Blvd
Corte Madera, CA 94925

Class: Alice Acheson - Insider Insights & Answers (Corte Madera)

Saturday, October 7, 2017 - 2:00pm

Sat., Oct. 7 • 2:00 - 5:00 pm • $60

Once you have chosen the method of publishing for your book (traditional, self-publishing, Print-on-Demand, here's what else you need to know:

Why it takes a year -- minimum -- to publish your book, no matter which method you choose,

How you can make that year "work" for you,

How you can affect the marketing of your book, and

How you can estimate the financial success of your book.

Sorry!  Alice Acheson can't answer that last one, as each book -- and author -- is different, but the other three -- and more -- will be included in this class.  Her four decades of experience as an editor, publicist, and seller of subsidiary rights with large and small publishers and as a consultant for authors needing a mentor in the publishing process give her the experience and background for straight-forward answers.

As the title indicates, she is a bonafide insider and will supply answers to your questions about your book.

"You shared more helpful, nitty-gritty information than I've found anywhere else."
 -- Karen Wilson, Former Student

Alice B. Acheson, a consultant with decades of experience in publishing, guides clients in marketing and publishing their book, no matter the genre or choice of publisher. She has negotiated book contracts, sold subsidiary rights, and edited and publicized books.  Her work as a publicist was recognized with a Literary Market Place Outside Services Award for Advertising/Promotion/Publicity, and the The New York Times' bestseller list simultaneously has included four recipients of her publicity prowess.

"Armed with all the practical information you provided including how to get past the gate keepers I am now better prepared and ready to do what I need to do to get my book to the market place." -- Nisha Zenoff, former class member

"Before I took your 'Publishing Choices' I was not clear which would be the best for my book. Your course provided the information I needed to make an informed decision."

"Sending you my homework assignment before the first class and knowing you would read it and make comments for each individual helped focus my attention and intentions." 

"Knowing that each member of the class would read my writing and offer comments was a little scary at first. However,  the atmosphere in your classes was supportive and fun while being direct and honest."

"Wow! I loved this! Writing my 30-second verbal pitch and practicing it out loud before the first class was helpful. I went from feeling unclear and intimidated to clarification and excitement." 

"There was enormous value receiving live feed back in class. Your specific comments gave me exactly what I needed to pitch my book in 30 seconds rather than rambling on." 

"I am so glad this was my first course. It gave a strong foundation for the rest of the courses. I continued to practice my pitch and integrate what I learned as the weekend progressed."

​​

 

51 Tamal Vista Blvd
Corte Madera, CA 94925

Class: Alice Acheson - Publishing Choices (Corte Madera)

Saturday, October 7, 2017 - 10:00am

Sat., Oct. 7 • 10:00 am - 1:00 pm • $60

What is POD?  How does it differ from self-publishing?  Will either be easier, faster, better than the route to a traditional publisher?

All authors need to investigate the most appropriate method of publication before finishing their books.  You owe it to yourself -- and your pocketbook -- to learn the advantages and pitfalls of each type.  Using decades of working with all three publishing choices, the instructor shares the method that would be most appropriate for your book.

The services provided are quite different, as are the expenses. Can your book be reviewed and sold in bookstores and will you earn more money with one procedure over the others?  The answers to these crucial questions -- and others -- will determine the appropriate publishing route.

"[Alice Acheson's] knowledge about and reflection upon the reality of the publishing business makes her absolutely credible."
 --  Catherine Conway Honig, Book Passage student
 

Alice B. Acheson, a consultant with decades of experience in publishing, guides clients in marketing and publishing their book, no matter the genre or choice of publisher. She has negotiated book contracts, sold subsidiary rights, and edited and publicized books.  Her work as a publicist was recognized with a Literary Market Place Outside Services Award for Advertising/Promotion/Publicity, and the The New York Times' bestseller list simultaneously has included four recipients of her publicity prowess.

"Armed with all the practical information you provided including how to get past the gate keepers I am now better prepared and ready to do what I need to do to get my book to the market place." -- Nisha Zenoff, former class member

"Before I took your 'Publishing Choices' I was not clear which would be the best for my book. Your course provided the information I needed to make an informed decision."

"Sending you my homework assignment before the first class and knowing you would read it and make comments for each individual helped focus my attention and intentions." 

"Knowing that each member of the class would read my writing and offer comments was a little scary at first. However,  the atmosphere in your classes was supportive and fun while being direct and honest."

"Wow! I loved this! Writing my 30-second verbal pitch and practicing it out loud before the first class was helpful. I went from feeling unclear and intimidated to clarification and excitement." 

"There was enormous value receiving live feed back in class. Your specific comments gave me exactly what I needed to pitch my book in 30 seconds rather than rambling on." 

"I am so glad this was my first course. It gave a strong foundation for the rest of the courses. I continued to practice my pitch and integrate what I learned as the weekend progressed."

​​

 

51 Tamal Vista Blvd
Corte Madera, CA 94925

Class: Alice B. Acheson - Boot Camp for Writers' Conferences (Corte Madera)

Saturday, September 24, 2016 - 2:00pm

Sat., Sept. 24 • 2:00 pm – 5:00 pm • $60

You've heard of authors meeting their agents (or editors) at writers' conferences. How does that happen? Why begin the necessary groundwork now when West Coast conferences begin again in February? What are those needed preparations? The pre-class assignment (instructions supplied upon registration) will lead the way.

"I was overjoyed at the quality of Alice Acheson's presentation. She is knowledgeable, informative, personable and well prepared....I would have paid more...and considered it a bargain." --  Nancy Jean

Independent marketing and publishing specialist Alice B. Acheson draws on decades of experience with large/small publishers and has publicized many New York Times bestsellers (four simultaneously).

51 Tamal Vista Blvd
Corte Madera, CA 94925

Class: Alice B. Acheson - 13 Steps to Finding an Agent or Publisher (Corte Madera)

Saturday, September 24, 2016 - 10:00am

Sat., Sept. 24 • 10:00-1:00 pm • $60

You've written the last word and eliminated all spelling and grammatical errors as well as developmental problems. Now, what steps are necessary—and when—to find an agent or publisher? The teacher's experience and copious handouts will lead the way.

Independent marketing and publishing specialist Alice B. Acheson draws on decades of experience with large/small publishers and has publicized many New York Times bestsellers (four simultaneously).

51 Tamal Vista Blvd
Corte Madera, CA 94925

Class: Alice B. Acheson - Bite the Bullet (Corte Madera)

Friday, September 23, 2016 - 2:00pm

Fri., Sept. 23 • 2:00 – 5:00 pm • $60

The query letter must grab the attention of the agent and/or editor. Is there "one way" to do it? Which details must be included?  What to avoid? The pre-class assignment (instructions provided upon registration) will include an example of a successful letter. Leave the class with a clear idea how to achieve the final polish.

Independent marketing and publishing specialist Alice B. Acheson draws on decades of experience with large/small publishers and has publicized many New York Times bestsellers (four simultaneously).

51 Tamal Vista Blvd
Corte Madera, CA 94925

Class: Alice B. Acheson - Publishing Choices (Corte Madera)

Friday, September 23, 2016 - 10:00am

Fri., Sept. 23 • 10:00 – 1:00 pm • $60

**Registration Closed. If interested in more info email joy@bookpassage.com**

Print-on- Demand promises ease, speed, and control of your work.  Is POD the best?  Learn differences, advantages and pitfalls of each publishing choice. Are the similarities really similar?  Who pays for what?  Will you earn equally with each option?  With each, will your book be eligible for awards, reviews, sale in bookstores?

Independent marketing and publishing specialist Alice B. Acheson draws on decades of experience with large/small publishers and has publicized many New York Times bestsellers (four simultaneously).

51 Tamal Vista Blvd
Corte Madera, CA 94925

Class: Alan Rinzler - What a Developmental Editor Can Do for You (Corte Madera)

Saturday, June 4, 2016 - 2:45pm

Saturday, June 4 • 9:00 – 11:00 am • $60

Developmental Editors work with an author on core story concept, narrative arc, characterization, dialogue, visual description, literary style, and reader takeaway. This class shows you how to find a developmental editor, how to work with one, and how they can help you get published. 

Alan Rinzler was the developmental editor and publisher for Toni Morrison, Tom Robbins, Hunter Thompson, Shirley MacLaine, Robert Ludlum, Clive Cussler and others, while holding executive editorial positions at Simon and Schuster, Holt, Bantam, Grove Press, and Rolling Stone. He now works as a consulting developmental editor with private clients.

51 Tamal Vista Blvd
Corte Madera, CA 94925

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