Marketing & Publishing Classes

Class: Linda Watanabe McFerrin - Writing and Publishing (Corte Madera Store)

Saturday, January 26, 2019 - 10:00am

Saturday January 26, 2019 • 10:00 - 2:00 pm • $120 

 This workshop will teach you how to get your book published and into the hands of readers. The world of publishing is changing rapidly, and each change brings new challenges.

Linda Watanabe McFerrin is almost uniquely qualified to help writers get through these issues, because she has successfully written and published books through several channels—from major publishers to self-publishing. She is a poet, travel writer, a winner of the Katherine Anne Porter Prize for Fiction. She is the founder and leader of Left Coast Writers.

 

 

 

51 Tamal Vista Blvd
Corte Madera, CA 94925

Class: Diane Hinds - How to Promote Your Book (Corte Madera Store)

Thursday, March 8, 2018 - 6:00pm

Thursday March 8, 2018• 6:00 pm - 7:30pm • $60

An interactive presentation by Diane Hinds

How To Promote Your Book is a talk aimed at the independent writer.  

Entertainment PR expert Diane Hinds recognised that so many writers who followed the less traditional routes lacked media coverage, reviews, and improved sales.

How To Promote Your Book guides writers through the process of devising  their personalised campaigns, with comprehensive information regarding research, targeting the audience, creating the key message, as well as ‘writing a press release and learning about distribution.  Writers will learn how to achieve these advertising and marketing elements in an affordable way, delivering to the target audience, sound public relations through a well-thought-out campaign.

Diane has delivered this popular talks to literary festivals, libraries and universities throughout the UK, to the California Writer’s Group in Victorville, San Diego Writers’ Guild and more in California. Her clients include the Irish singing sensation Nathan Carter, international & New York Times bestselling writer Anne Perry and Annie Machon, and she has promoted Jermaine Jackson, Whitney Houston, Barry Manilow, Aretha Franklin, Lesley Garrett CBE, Nigel Kennedy to name a few.

51 Tamal Vista Blvd
Corte Madera, CA 94925

Path to Publishing Workshop - Nonfiction Writers Workshop (Corte Madera Store)

Saturday, March 17, 2018 - 9:00am to 4:00pm

 

Path to Publishing Workshop: Nonfiction Writers Workshop
$75 for Path to Publishing Members • $150 for Non-Members
Saturday, March 17, 9:00 AM – 4:00 PM

 

Writers of Nonfiction
Join us for a day of discovery on the ins and outs of nonfiction writing in both traditional and nontraditional publishing. the emphasis will be on the particular challenges and opportunities for writers in the vast field of non-fiction writing. The day will be filled with professional panels and direct expert advice provided by the Mentors of Book Passage’s Path to Publishing program.

Panels & Presentations

  • An Introduction to the Publishing World
  • Writing Your Proposal
  • The (Non-Spooky) World of Ghost Writing
  • What Agents Look For
  • Polish to Perfection: Editing & Designing
  • Marketing and Promoting Your Work

Presenters
Bob Cooper has won several writing awards and has worked as an editor for national magazines. He serves as a line editor for the Path to Publishing Program, paying attention to every detail from spacing and word-choice consistency to proper punctuation and hyphenation.

Jan Johnson Drantell cofounded RedWheel/Weiser publishing house and has many years experience publishing, editing and acquiring non-fiction books. She spearheaded a cooperative publishing arrangement in New York and is the founder of an author-driven imprint, Turning Stone Press.

Josh Floyd presents IngramSpark®, an award-winning independent publishing platform that offers the same fully integrated print and digital products and global distribution services enjoyed by big-time publishers to the indie-publishing community.

Candice Fuhrman's West Coast literary agency represented high quality literary fiction and non-fiction subjects including twelve New York Times bestsellers from clients including Patricia Garfield, Rabbi Michael Lerner and Mehmet Oz. Fuhrman works with up and coming authors to meet their career goals.

Laurie McAndish King is an award-winning travel writer, editor and photographer whose stories have aired on NPR and have been published in Lonely Planet, Travelers’ Tales, San Francisco Chronicle Magazine, and Marin Magazine.

Linda Jay is a book manuscript copy editor and a promotional writer with decades of experience. Her career began at traditional publishers, and she now works with indie authors and writes marketing copy for both corporations and individuals.

Pamela Livingston, MA, MFA, is an experienced writer and book consultant who heads the Book Passage’ Path to Publishing program and the annual Children’s Writers’ Conference, She is also the owner of Goosebottom Books publishing company.

Bill Petrocelli is the co-owner of Book Passage. He is the author of two works of fiction books as well as two non-fiction books, including Sexual Harassment on the Job: What It is and How to Stop It. His new novel is Through the Bookstore Window.

Andy Ross opened Andy Ross Literary Agency after owning the legendary Cody’s Books in Berkeley, California, for 30 years. He represents books in narrative non-fiction, science, journalism, history, religion,  children’s books, young adult fiction, literary fiction, & cooking.

Jim Schubin, aka “The Book Alchemist,” draws upon his years of graphic design experience to design and customize print-ready and online format books. He is an Ingram-Spark specialist with years of experience in formatting books.

 

 

51 Tamal Vista Blvd
Corte Madera, CA 94925

Class: Alice Acheson - Insider Insights & Answers (Corte Madera)

Saturday, October 7, 2017 - 2:00pm

Sat., Oct. 7 • 2:00 - 5:00 pm • $60

Once you have chosen the method of publishing for your book (traditional, self-publishing, Print-on-Demand, here's what else you need to know:

Why it takes a year -- minimum -- to publish your book, no matter which method you choose,

How you can make that year "work" for you,

How you can affect the marketing of your book, and

How you can estimate the financial success of your book.

Sorry!  Alice Acheson can't answer that last one, as each book -- and author -- is different, but the other three -- and more -- will be included in this class.  Her four decades of experience as an editor, publicist, and seller of subsidiary rights with large and small publishers and as a consultant for authors needing a mentor in the publishing process give her the experience and background for straight-forward answers.

As the title indicates, she is a bonafide insider and will supply answers to your questions about your book.

"You shared more helpful, nitty-gritty information than I've found anywhere else."
 -- Karen Wilson, Former Student

Alice B. Acheson, a consultant with decades of experience in publishing, guides clients in marketing and publishing their book, no matter the genre or choice of publisher. She has negotiated book contracts, sold subsidiary rights, and edited and publicized books.  Her work as a publicist was recognized with a Literary Market Place Outside Services Award for Advertising/Promotion/Publicity, and the The New York Times' bestseller list simultaneously has included four recipients of her publicity prowess.

"Armed with all the practical information you provided including how to get past the gate keepers I am now better prepared and ready to do what I need to do to get my book to the market place." -- Nisha Zenoff, former class member

"Before I took your 'Publishing Choices' I was not clear which would be the best for my book. Your course provided the information I needed to make an informed decision."

"Sending you my homework assignment before the first class and knowing you would read it and make comments for each individual helped focus my attention and intentions." 

"Knowing that each member of the class would read my writing and offer comments was a little scary at first. However,  the atmosphere in your classes was supportive and fun while being direct and honest."

"Wow! I loved this! Writing my 30-second verbal pitch and practicing it out loud before the first class was helpful. I went from feeling unclear and intimidated to clarification and excitement." 

"There was enormous value receiving live feed back in class. Your specific comments gave me exactly what I needed to pitch my book in 30 seconds rather than rambling on." 

"I am so glad this was my first course. It gave a strong foundation for the rest of the courses. I continued to practice my pitch and integrate what I learned as the weekend progressed."

​​

 

51 Tamal Vista Blvd
Corte Madera, CA 94925

Class: Alice Acheson - Publishing Choices (Corte Madera)

Saturday, October 7, 2017 - 10:00am

Sat., Oct. 7 • 10:00 am - 1:00 pm • $60

What is POD?  How does it differ from self-publishing?  Will either be easier, faster, better than the route to a traditional publisher?

All authors need to investigate the most appropriate method of publication before finishing their books.  You owe it to yourself -- and your pocketbook -- to learn the advantages and pitfalls of each type.  Using decades of working with all three publishing choices, the instructor shares the method that would be most appropriate for your book.

The services provided are quite different, as are the expenses. Can your book be reviewed and sold in bookstores and will you earn more money with one procedure over the others?  The answers to these crucial questions -- and others -- will determine the appropriate publishing route.

"[Alice Acheson's] knowledge about and reflection upon the reality of the publishing business makes her absolutely credible."
 --  Catherine Conway Honig, Book Passage student
 

Alice B. Acheson, a consultant with decades of experience in publishing, guides clients in marketing and publishing their book, no matter the genre or choice of publisher. She has negotiated book contracts, sold subsidiary rights, and edited and publicized books.  Her work as a publicist was recognized with a Literary Market Place Outside Services Award for Advertising/Promotion/Publicity, and the The New York Times' bestseller list simultaneously has included four recipients of her publicity prowess.

"Armed with all the practical information you provided including how to get past the gate keepers I am now better prepared and ready to do what I need to do to get my book to the market place." -- Nisha Zenoff, former class member

"Before I took your 'Publishing Choices' I was not clear which would be the best for my book. Your course provided the information I needed to make an informed decision."

"Sending you my homework assignment before the first class and knowing you would read it and make comments for each individual helped focus my attention and intentions." 

"Knowing that each member of the class would read my writing and offer comments was a little scary at first. However,  the atmosphere in your classes was supportive and fun while being direct and honest."

"Wow! I loved this! Writing my 30-second verbal pitch and practicing it out loud before the first class was helpful. I went from feeling unclear and intimidated to clarification and excitement." 

"There was enormous value receiving live feed back in class. Your specific comments gave me exactly what I needed to pitch my book in 30 seconds rather than rambling on." 

"I am so glad this was my first course. It gave a strong foundation for the rest of the courses. I continued to practice my pitch and integrate what I learned as the weekend progressed."

​​

 

51 Tamal Vista Blvd
Corte Madera, CA 94925

Class: Alice B. Acheson - Boot Camp for Writers' Conferences (Corte Madera)

Saturday, September 24, 2016 - 2:00pm

Sat., Sept. 24 • 2:00 pm – 5:00 pm • $60

You've heard of authors meeting their agents (or editors) at writers' conferences. How does that happen? Why begin the necessary groundwork now when West Coast conferences begin again in February? What are those needed preparations? The pre-class assignment (instructions supplied upon registration) will lead the way.

"I was overjoyed at the quality of Alice Acheson's presentation. She is knowledgeable, informative, personable and well prepared....I would have paid more...and considered it a bargain." --  Nancy Jean

Independent marketing and publishing specialist Alice B. Acheson draws on decades of experience with large/small publishers and has publicized many New York Times bestsellers (four simultaneously).

51 Tamal Vista Blvd
Corte Madera, CA 94925

Class: Alice B. Acheson - 13 Steps to Finding an Agent or Publisher (Corte Madera)

Saturday, September 24, 2016 - 10:00am

Sat., Sept. 24 • 10:00-1:00 pm • $60

You've written the last word and eliminated all spelling and grammatical errors as well as developmental problems. Now, what steps are necessary—and when—to find an agent or publisher? The teacher's experience and copious handouts will lead the way.

Independent marketing and publishing specialist Alice B. Acheson draws on decades of experience with large/small publishers and has publicized many New York Times bestsellers (four simultaneously).

51 Tamal Vista Blvd
Corte Madera, CA 94925

Class: Alice B. Acheson - Bite the Bullet (Corte Madera)

Friday, September 23, 2016 - 2:00pm

Fri., Sept. 23 • 2:00 – 5:00 pm • $60

The query letter must grab the attention of the agent and/or editor. Is there "one way" to do it? Which details must be included?  What to avoid? The pre-class assignment (instructions provided upon registration) will include an example of a successful letter. Leave the class with a clear idea how to achieve the final polish.

Independent marketing and publishing specialist Alice B. Acheson draws on decades of experience with large/small publishers and has publicized many New York Times bestsellers (four simultaneously).

51 Tamal Vista Blvd
Corte Madera, CA 94925

Class: Alice B. Acheson - Publishing Choices (Corte Madera)

Friday, September 23, 2016 - 10:00am

Fri., Sept. 23 • 10:00 – 1:00 pm • $60

**Registration Closed. If interested in more info email joy@bookpassage.com**

Print-on- Demand promises ease, speed, and control of your work.  Is POD the best?  Learn differences, advantages and pitfalls of each publishing choice. Are the similarities really similar?  Who pays for what?  Will you earn equally with each option?  With each, will your book be eligible for awards, reviews, sale in bookstores?

Independent marketing and publishing specialist Alice B. Acheson draws on decades of experience with large/small publishers and has publicized many New York Times bestsellers (four simultaneously).

51 Tamal Vista Blvd
Corte Madera, CA 94925

Class: Alan Rinzler - What a Developmental Editor Can Do for You (Corte Madera)

Saturday, June 4, 2016 - 2:45pm

Saturday, June 4 • 9:00 – 11:00 am • $60

Developmental Editors work with an author on core story concept, narrative arc, characterization, dialogue, visual description, literary style, and reader takeaway. This class shows you how to find a developmental editor, how to work with one, and how they can help you get published. 

Alan Rinzler was the developmental editor and publisher for Toni Morrison, Tom Robbins, Hunter Thompson, Shirley MacLaine, Robert Ludlum, Clive Cussler and others, while holding executive editorial positions at Simon and Schuster, Holt, Bantam, Grove Press, and Rolling Stone. He now works as a consulting developmental editor with private clients.

51 Tamal Vista Blvd
Corte Madera, CA 94925

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