A Study on the role of information technology in marketing with reference to globalisation (Paperback)
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Description
Since several years back constant studies have been conducted on The Management Information System Marketing & Information Technology but no fixed or firm result has been found yet which can explain customer Services in varying or constantly changing information scenarios. It is found different for different market information services and varies from product to product, person to person, even Demography, Social and Economic wise (regional), status, and culture, in the era of Globalization