Description

INTRODUCTION "Creating a strong business and building a better world are not conflicting goals; they are both essential ingredients for long-term- success." - William Clay Corporates and markets are not created by God or nature, but by the businessman. The intention of business must travel beyond the walls of the rigid corporate structure flowing into the lives of the needy and the anxious. In fact, it must contribute to the growth of society since a business enterprise is a growth stimulator of society. "The purpose of business is to serve the society," so said one of the successful business legends of India, J R D Tata. Business corporations are perhaps the most influential organizations in society and have long been recognized as important contributors to the common good. Society grants corporations unique privileges in order to harness their great capacities to serve their needs.