Made for China: Success Strategies from China's Business Icons (Paperback)

Made for China: Success Strategies from China's Business Icons By Christian Nothhaft Cover Image
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Represents the unique perspectives of 21 iconic Chinese business leaders

Brings a first-hand account on how to understand the new Chinese customer

Charts the future of China as a consumer driven economy

About the Author

Christian Nothhaft has been living and working in Asia for the past twenty years, twelve of which were in China. He is one of the leading business minds dealing with the Asian markets, and especially when it comes to China and the Chinese consumer. A German native with a background in marketing, retail and FMCG consulting, Mr. Nothhaft moved to Asia in 1997, raising investor capital and setting up several chain stores and food businesses in Korea, Hong Kong and South East Asia. In 1999 he had his first experience in the Mainland China, where he set up and expanded food manufacturing businesses. After building up two high-profile online and offline consumer businesses for Hong Kong's largest conglomerate, he moved to China in 2007 to develop a consumer retail business for young female white collar consumers. The company has since become the market leader, consisting of over 3,000 stores in over 450 cities, a shopper database with over 60 million members and a fast growing mobile commerce platform. After ten years, the company is still in hyper-growth, opening 500+ new stores each year. More importantly, Mr. Nothhaft has been accepted as an equal amongst China's leading business figures, a fact that grants him unique access to Chinese companies and consumer entrepreneurs alike.
Product Details
ISBN: 9783319615837
ISBN-10: 3319615831
Publisher: Springer
Publication Date: November 21st, 2017
Pages: 285
Language: English