Everyone shops online these days, but there are certain experiences and products that resist the move to e-commerce. When we can order almost anything online, what compels us to make a purchase in person?
By understanding how retail has evolved through the years and what the current state of omni-channel retail is now, this book offers a formula for predicting retail trends that are likely to happen in the near future.
- how the two essential aspects of shopping, discovery and fulfillment, contribute to when consumers are more likely to purchase online or offline.
- why shopping provides either "time well spent" or "time well saved," and how to leverage that.
- what retailers and retail real estate developers are doing to stay relevant.
- how a two-axis model can help you accurately predict online and offline shopping behavior for many products and shopping occasions.
Want to know whether your product or service will fare best online or off? Read Lionel Binnie's exploration of the developing omni-channel retail landscape to find out.
"A well-distilled volume processing the past, present and future of consumption. Want a good quick read? It's right here."
Paco Underhill, author of Why We Buy: The Science of Shopping