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Do you want to know all about the best investments?
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If so, keep reading
How do you develop products that people will use and buy? This practical guide shows you how to validate product and company ideas through customer development research-before you waste months and millions on a product or service that no one needs or wants.
With open-ended interviewing and fast and flexible research techniques, you'll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they'll help you reach the "ah-ha " moments that inspire truly great products.
Inside this book, you will find:
- Model and how to measure investments
- All about the market of your target
- Lean development
- How to continually improve your business
And much more
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