The Luxury Alchemist (Trade) (Hardcover)

The Luxury Alchemist (Trade) By Ketty Pucci-Sisti Maisonrouge Cover Image


Offering an insider's view of the inner workings of the luxury world, The Luxury Alchemist is the ultimate guide for anyone aspiring to create or grow their own luxury brand. With an in-depth analysis of the ever-evolving luxury market to the Magic Ingredients needed to launch a luxury brand, this title features intriguing stories and anecdotes from leading companies and revered names. From Herm's, Daniel Boulud, Vera Wang, and Loro Piana to Burberry, John Hardy, J. Mendel, and Reem Acra, Maisonrouge meticulously leads readers through the strategies that these successful brands employed in order to make it to the top. A second section takes readers through two up-and-coming startups, Savelli and Virgin Galactic.
Product Details
ISBN: 9781614281504
ISBN-10: 1614281505
Publisher: Assouline
Publication Date: October 1st, 2013
Pages: 250
Language: English
Series: Trade