Conducting Market Research for International Business (Paperback)

Conducting Market Research for International Business By S. Tamer Cavusgil, John Riesenberger Cover Image
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Description


This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.
Product Details
ISBN: 9781606490259
ISBN-10: 1606490257
Publisher: Business Expert Press
Publication Date: March 1st, 2009
Pages: 120
Language: English