Marketing Sparkcharts: Volume 38 (Other)

Marketing Sparkcharts: Volume 38 By Sparknotes, Sparknotes Cover Image
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Description


SparkCharts(TM)
The information you need-concisely, conveniently, and accurately.
Created by Harvard students for students everywhere, these study companions and reference tools cover a wide range of college and graduate school subjects, from Business and Computer Programming to Medicine, Law, and Languages. Theyll give you what it takes to find success in school and beyond. Outlines and summaries cover key points, while diagrams and tables make difficult concepts easier to grasp.

This four-page chart covers:

  • Marketing strategy and opportunities
  • The marketing plan
  • Segmentation, targeting, and positioning
  • Consumer behavior
  • The four Ps: product, place, promotion, and price
  • Market research
  • Marketing in the digital economy
  • Permission-based, database, and direct marketing
  • Marketing ethics
  • Global marketing

Product Details
ISBN: 9781411470507
ISBN-10: 1411470508
Publisher: Sparkcharts
Publication Date: February 4th, 2014
Pages: 4
Language: English
Series: Sparkcharts