Making Innovation Pay: People Who Turn IP Into Shareholder Value (Hardcover)

Making Innovation Pay: People Who Turn IP Into Shareholder Value By Bruce Berman (Editor), Kevin Rivette (Foreword by) Cover Image
By Bruce Berman (Editor), Kevin Rivette (Foreword by)
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Many companies and executives talk about patents, but few can demonstrate significant returns from them. Who are the elite companies and managers that have created wealth and profit from IP rights, and how have they done it? What do they advise others do to achieve higher profit margins, better returns on costly R&D, and increased shareholder value? This reader-friendly book focuses on ten companies and managers/advisors who have successfully implemented wealth-generating patent programs--and shows you how you can do it too.

About the Author

BRUCE BERMAN is President of Brody Berman Associates, Inc. in New York, a management consulting and communications firm that works closely with innovation-based businesses, investors and assets. Bruce has implemented marketing and business development programs on behalf of more than 200 businesses and IP owners worldwide. He is editor and contributing author of Hidden Value: Profiting from the Intellectual Property Economy and From Ideas to Assets: Investing Wisely in Intellectual Property (Wiley), which has been translated into Japanese.
Product Details
ISBN: 9780471733379
ISBN-10: 0471733377
Publisher: Wiley
Publication Date: January 1st, 2006
Pages: 224
Language: English