Naked Consumer: How Our Private Lives Become Public Commodities (Paperback)

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Description


After receiving a sudden surge of junk mail directed at new parents—even though his wife at the time was merely pregnant— Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers.

Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government’s role in helping companies learn about you.

About the Author


Erik Larson is the author of five national bestsellers, including The Devil in the White City and In the Garden of Beasts, which have collectively sold more than 6.5 million copies. His books have been published in seventeen countries.
Product Details
ISBN: 9780140233032
ISBN-10: 0140233032
Publisher: Penguin Books
Publication Date: February 1st, 1994
Pages: 288
Language: English