One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work (Hardcover)

One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work Cover Image
Out of Print


Turn your one simple idea into millions without lifting a finger

Ever heard of Teddy Ruxpin or Lazer Tag? Both have Stephen Key's mark on them. He is the Yoda or renting ideas for serious passive income. From how-to to war stories, this is a great book.
Tim Ferriss, author of "The 4-Hour Workweek"

Mr. Key's brilliance, wisdom, and insight will make you rich. Buy this book
Mark Victor Hansen, bestselling author and co-creator of the Chicken Soup for the Soul(r) series

Stephen Key has written a book overflowing with the all-important information that inventors need: a step-by-step guide through everything that goes into a successful product introduction.
Gary Dahl, Pet Rock(r) inventor

A terrific guide for anyone who wants to be a successful entrepreneur.
John Osher, innovation guru who created SpinBrush(r), Stretch Armstrong(r), Spin Pop(r), and Quattro(r) Titanium Trimmer Razor

Tired of working for corporate America? Tired of living paycheck to paycheck? "One Simple Idea" can teach you how to add a few zeros to your income. Buy this book and live your dreams now
Kevin Harrington, infomercial king and featured investor on Mark Burnett's Shark Tank

Stephen Key turns conventional inventing wisdom on its head and clearly outlines how anyone can earn a meaningful income with One Simple Idea.
Tamara Monosoff, founder of Mom Invented(r) and author of "The Mom Inventors Handbook" and "Your Million Dollar Dream"

Whether you are a creator or a connector, this book will help you turn your ideas into a fulfilling, profitable career. Read it and WIN
Patrick Lonergan, former vice president and general manager, Johnson & Johnson, and president/partner of NUMARK Laboratories, Inc.

About the Book:

For as long as you can remember, you ve had a dream. You ve longed to see your product idea come to fruition so you never have to work for anyone else again.

Stephen Key has been living this dream for 30 years. The developer of such lucrative products as Michael Jordan's WallBall(r), the Spinformation(r) rotating label, and HotPicks(r) guitar picks, he knows better than anyone how to make a great living as an entrepreneur. Key develops ideas for new products, licenses them out, collects royalty checks, and doesn t look back. You can do it, too. All you need is "One Simple Idea."

In this book, Key reveals the secrets that helped him and thousands of his students including bestselling author Tim Ferriss turn their creativity into a passive income generator by renting an idea to a company, which takes care of R&D, production, marketing, sales, accounting, distribution, and everything else you don t want to do.

You ll be amazed at how simple the process of licensing an idea for profit actually is. Key explains how to: Keep your ideas safe without spending time and money on a patent Be your own boss without formally opening a business See your product go to market without footing a dime in expenses Make potentially big money without quitting your day job

The age-old business assumption that ideas must come from within organizations has been shattered. From global corporations to small businesses, companies have become so confident in outside entrepreneurs that licensing is now a $500 billion industry. Businesses need freelancers like Key and you to provide creative, marketable ideas for new offerings.

With "One Simple Idea," there's no prototyping, no patents, and, best of all, no risk. You can make the system work for you rather than the other way around.

About the Author

Stephen Key has successfully licensed more than 20 simple ideas that have generated billions of dollars of revenue. His 10 Steps to Bring Your Idea to Market course, which can be found at, has attracted more than 10,000 students around the world."
Product Details
ISBN: 9780071756150
ISBN-10: 0071756159
Publisher: McGraw-Hill Education
Publication Date: March 15th, 2011
Pages: 256
Language: English