We want to share the 40+ years of being in the bookselling business by helping hundreds of thousands of customers to find the perfect book. Whether it’s helping a newborn nurture their love of story or keeping the most voracious reader up to date on the up and coming literary star, our talented staff members are guaranteed to pick the perfect book. Our renewal rate exceeds industry standards demonstrating the high satisfaction that our clients experience with our selections. We continue to receive letters describing the pleasure of a new book, delighting and surprising readers, as well as keeping them up till the wee hours of the night as they are captivated by the pleasure of a great read.
Each month, Aunt Lydia will choose a new book perfectly curated to the interest of your reader. The beauty of the program is its customization. Our book of the month club uses personal interaction versus computer generated algorithms to access how the reader consumes books to entertain, inform, delight, or escape. We assess interest in what they have enjoyed reading in the past as well as interest in tv shows, periodicals, podcasts, music, hobbies and movies. We don’t just recycle the past preferences, but help the reader expand their literary preferences.
The price of the program is simply the cost of the book plus shipping, and you may select all hardcovers, all paperbacks or an alternating mix of both. You can select a book to ship each month, or every other month, or customize your desired frequency. We select books from our entire inventory of new releases, so there’s a slim chance that the recipient has read the book already. We are also happy to take requests for specific titles.
Here's How It Works
- To sign up or send as a gift, simply fill out this online form, call (415) 927-0960, or feel free to stop by the store, where one of our friendly booksellers will be happy to assist you. Pricing for the ongoing gift subscription plan is the list price, ($15-$18/month for paperback and $25-$28 for hardback, plus postage $3-$5 dollars. Children’s books range from $7- $18 each.)
- There is no enrollment fee. Membership is only the cost of the book and shipping.
- You can decide how many times a year you would like a book sent as well as if you prefer, hardback, paperback, or a mix. You can also set a dollar limit for each month or for the duration of the subscription. Everything is customizable.
- Each book is gift wrapped and sent with a handwritten gift card.
- We hope you'll love the books we choose, but in the event that you don't, you or your recipient can exchange a selection within two weeks of receiving it. We mail out a return kit for a smooth and easy swap.
- As soon as you sign someone up, we will send them a certificate explaining the program and identify you as the generous donor so that they will know who to thank when they start receiving their new books!
Frequently Asked Questions
What is the Aunt Lydia Gift Membership program?
Our Aunt Lydia program picks the perfect book for your recipient, wraps it, attaches a handwritten card, and ships it every month, every other month, or whatever frequency you choose. Your credit card is only charged for the price of the book and shipping ($3-$5). There are no additional fees. We determine what your recipient would enjoy based on a survey and follow-up conversation. We check in periodically to make sure our selections are a perfect fit.
How do I sign up?
Fill out this online form, call (415) 927-0969 or stop by Book Passage. Once registered, we mail out a handwritten card announcing the membership and program details.
What subscription plans are available?
We can basically do whatever you want, but the most common are monthly subscriptions for one year which are usually renewed at the end of each term. You can also set a dollar limit for each month or the entire term of the subscription.
How much does a membership cost?
There is no enrollment fee. The price is the publisher’s list price for the book (adult hardback- $25-$28 on average and adult paperback is $16-18 plus sales tax if applicable). Shipping, if selected, is an additional $3-$5 delivered via Media Mail. You may also choose to pick up your selection each month at any Book Passage bookstore at no additional charge.
How do you determine what to send?
We have booksellers who have been recommending books for over 40 years. We take stock of all of the readers interests from food, travel, movies, podcasts, etc. in addition to their favorite reads and create a profile of what they may like. We also periodically check in to see if the selections are interesting and how we can improve. We stay current on all up and coming authors, and know of all highly anticipated novels 6-9 months in advance.
Can I request a specific title?
Yes, you can just email email@example.com the name of the recipient and donor along with the title you wish to gift. If we do not have the book in stock, we can make a special order.
When will the first books be sent?
You can let us know if there is a specific date you would like a book sent but typically we select and ship out the books at the beginning of every month. We always send a handwritten note out to let recipients know that a gift membership has been purchased for them and identify the generous donor.
Do I have to provide my credit card number?
Yes. We will only charge your card when a book is shipped out based on your desired frequency.
I received a call/email about an expired/declined credit card. What do I do?
Please call the store at (415) 927-0969 x404 to update your credit card information or email firstname.lastname@example.org. If we are not able to receive updated credit card information within one month, your membership will be cancelled. If you are aware that your credit card will soon expire, or if you receive a new credit card or number in the mail, please contact us so there is no disruption in your membership.
Do you take returns or exchanges?
Yes, of course. Just email email@example.com and an exchange package with return instructions will be sent out.
What if I am gone from my residence for a long period of time?
Just give us a call and we can update your address information to your current location.
How do I renew?
You will receive an email prior to the expiration date requesting renewal or cancellation confirmation. You can also always email firstname.lastname@example.org for any changes.
I have a question that isn’t answered here. Whom do I ask?
Email email@example.com or call the Corte Madera store at (415) 927-0960.