Marketing & Publishing Classes

Class: Alice Acheson - Publishing Choices (Corte Madera)

Saturday, October 7, 2017 - 10:00am

Saturday Oct. 7, 2017 • 10:00am-1:00 pm • $60

What is POD?  How does it differ from self-publishing?  Will either be easier, faster, better than the route to a traditional publisher?

All authors need to investigate the most appropriate method of publication before finishing their books.  You owe it to yourself -- and your pocketbook -- to learn the advantages and pitfalls of each type.  Using decades of working with all three publishing choices, the instructor shares the method that would be most appropriate for your book.

The services provided are quite different, as are the expenses. Can your book be reviewed and sold in bookstores and will you earn more money with one procedure over the others?  The answers to these crucial questions -- and others -- will determine the appropriate publishing route.

"[Alice Acheson's] knowledge about and reflection upon the reality of the publishing business makes her absolutely credible."
    --     Catherine Conway Honig, Book Passage student
 

 Alice B. Acheson, a consultant with decades of experience in publishing, guides clients in marketing and publishing their book, no matter the genre or choice of publisher. She has negotiated book contracts, sold subsidiary rights, and edited and publicized books.  Her work as a publicist was recognized with a Literary Market Place Outside Services Award for Advertising/Promotion/Publicity, and the The New York Times' bestseller list simultaneously has included four recipients of her publicity prowess.

 

"Armed with all the practical information you provided including how to get past the gate keepers I am now better prepared and ready to do what I need to do to get my book to the market place." -- Nisha Zenoff, former class member

"Before I took your “Publishing Choices” I was not clear which would be the best for my book. Your course provided the information I needed to make an informed decision."

“Your Book- What’s Next? “ 

"Sending you my homework assignment before the first class and knowing you would read it and make comments for each individual helped focus my attention and intentions." 

"Knowing that each member of the class would read my writing and offer comments was a little scary at first. However,  the atmosphere in your classes was supportive and fun while being direct and honest." 

“The Greatest Marketing Tool of All”

"Wow! I loved this! Writing my 30-second verbal pitch and practicing it out loud before the first class was helpful. I went from feeling unclear and intimidated to clarification and excitement." 

"There was enormous value receiving live feed back in class. Your specific comments gave me exactly what I needed to pitch my book in 30 seconds rather than rambling on." 

"I am so glad this was my first course. It gave a strong foundation for the rest of the courses. I continued to practice my pitch and integrate what I learned as the weekend progressed."

​​

 

51 Tamal Vista Blvd
Corte Madera, CA 94925

Class: Alice Acheson - Insider Insights & Answers (Corte Madera)

Saturday, October 7, 2017 - 2:00pm

Saturday Oct. 7, 2017 • 2:00 pm-5:00pm • $60

Once you have chosen the method of publishing for your book (traditional, self-publishing, Print-on-Demand, here's what else you need to know:

Why it takes a year -- minimum -- to publish your book, no matter which method you choose,

How you can make that year "work" for you,

How you can affect the marketing of your book, and

How you can estimate the financial success of your book.

    Sorry!  Alice Acheson can't answer that last one, as each book -- and author -- is different, but the other three -- and more -- will be included in this class.  Her four decades of experience as an editor, publicist, and seller of subsidiary rights with large and small publishers and as a consultant for authors needing a mentor in the publishing process give her the experience and background for straight-forward answers.

    As the title indicates, she is a bonafide insider and will supply answers to your questions about your book.

"You shared more helpful, nitty-gritty information than I've found anywhere else."
    --    Karen Wilson, Former Student

 Alice B. Acheson, a consultant with decades of experience in publishing, guides clients in marketing and publishing their book, no matter the genre or choice of publisher. She has negotiated book contracts, sold subsidiary rights, and edited and publicized books.  Her work as a publicist was recognized with a Literary Market Place Outside Services Award for Advertising/Promotion/Publicity, and the The New York Times' bestseller list simultaneously has included four recipients of her publicity prowess.

"Armed with all the practical information you provided including how to get past the gate keepers I am now better prepared and ready to do what I need to do to get my book to the market place." -- Nisha Zenoff, former class member

"Before I took your “Publishing Choices” I was not clear which would be the best for my book. Your course provided the information I needed to make an informed decision."

“Your Book- What’s Next? “ 

"Sending you my homework assignment before the first class and knowing you would read it and make comments for each individual helped focus my attention and intentions." 

"Knowing that each member of the class would read my writing and offer comments was a little scary at first. However,  the atmosphere in your classes was supportive and fun while being direct and honest." 

“The Greatest Marketing Tool of All”

"Wow! I loved this! Writing my 30-second verbal pitch and practicing it out loud before the first class was helpful. I went from feeling unclear and intimidated to clarification and excitement." 

"There was enormous value receiving live feed back in class. Your specific comments gave me exactly what I needed to pitch my book in 30 seconds rather than rambling on." 

"I am so glad this was my first course. It gave a strong foundation for the rest of the courses. I continued to practice my pitch and integrate what I learned as the weekend progressed."

​​

 

51 Tamal Vista Blvd
Corte Madera, CA 94925

Path to Publishing Workshop - Birthing Your Truest Stories (Corte Madera)

Saturday, October 21, 2017 - 9:00am to 12:00pm

Path to Publishing Workshop: Birthing Your Truest Stories
$30 for Path to Publishing Members • $45 for Non-Members
Saturday, October 21, 9:00 AM – 12:00 PM

 

Memoirist and writing teacher Jennifer Browdy joins writer and birth doula Audrey Kalman to explore the resonances between birthing and writing in this interactive class. This class will inspire writers to become their own doulas, developing a powerful internal ally to walk with them on their writing journeys. Among the questions to be explored: What tender truths are seeking to come through you? Can you express your truth more authentically in fiction than in memoir? What are the strengths of different genres, and which one is right for the story you are bringing to light? 

Jennifer Browdy, Ph.D. is an associate professor of comparative literature, gender studies and media studies at Bard College. She is the founding director of the Berkshire Festival of Women Writers. Audrey Kalman is the author of two novels: What Remains Unsaid and Dance of Souls. Her short fiction has appeared in numerous print and online publications. 

 

51 Tamal Vista Blvd
Corte Madera, CA 94925