Class: Flora Tsapovsky - Beginning Hebrew

09/17/2014 8:30 pm
Eight Wednesdays: Sept. 17-Nov. 5 • 6:30-8:30pm • $250
 
 
 
 
The course will equip the students with basic abilities to speak and understand Hebrew, including grammar, conversational skills, and vocabulary. Flora Tsapovsky is a journalist, blogger and media scholar with an M.A in Communications. She lived in Israel for 22 years before moving to Sonoma County and developing a fun, interactive, and culturally rich system of learning Hebrew for both kids and adults.

Location: 
Street:
51 Tamal Vista Blvd
City:
Corte Madera
,
Postal Code:
94925

Class: Alice Acheson - The Greatest Marketing Tool

09/19/2014 1:00 pm
Fri., Sept. 19 • 10:00-1:00 pm • $60
 
 
 
 
Pre-class assignment required.
 
What makes you and your book truly compelling to potential readers, reviewers, and media?  A writer's first step to market his book is to talk to "everyone."  You never know who the listener might be: an agent, publisher, bookseller, future reader.  They ask about your book, you respond "Uh, well, it's about so many things...."  Stop!  You've already blown it!

Acheson shares what works, what doesn't -- and why.  The pre-class assignment is to write that 30-second pitch, practice it out loud -- many times -- and memorize it so it sounds like conversation.  (Instructions provided upon registration.)

Learn the tools to create a well-honed, ever-useful, selling description.  You'll leave the workshop with some essential sentences that can be expanded after you've won the audience's attention.  

"[The class] gave me an easy way to talk to my friends, booksellers, the media and new readers.  But I also use what I learned as a way to shape everything I'm writing.  Chances are, if I can't describe my story idea concisely (even to myself) then I need to keep thinking.  I need to make sure I'm clear about what I'm writing.  For me, it's the starting, not ending point of publishing a book.  It's been the most valuable bit of wisdom I've learned."
    --     Jennifer Solow, bestselling author of THE ARISTOBRATS and THE BOOSTER
 
 
Location: 
Street:
51 Tamal Vista Blvd
City:
Corte Madera
,
Postal Code:
94925

Class: Alice Acheson - Publishing Choices

09/19/2014 5:00 pm
Fri., Sept. 19 • 2:00-5:00 pm • $60
 
 
 
 
Publishing Choices: Print-On-Demand, Self-Publishing, Traditional Publisher 

What is POD?  How does it differ from self-publishing?  Will either be easier, faster, better than the route to a traditional publisher?

All authors need to investigate the most appropriate method of publication before finishing your books.  You owe it to yourself -- and your pocketbook -- to learn the advantages and pitfalls of each type.  Using decades of working with all three publishing choices, the instructor shares that no method is appropriate for all books and all authors.

For some publishing routes the services provided are quite different; for others the author might pay all the expenses.  Can your book be reviewed and sold in bookstores and will you earn more money with one procedure over the others?  The answers to these crucial questions -- and others -- will determine the appropriate publishing route.

"[Alice Acheson's] knowledge about and reflection upon the reality of the publishing business makes her absolutely credible."
    --     Catherine Conway Honig, Book Passage student
Location: 
Street:
51 Tamal Vista Blvd
City:
Corte Madera
,
Postal Code:
94925

Class: Alice Acheson - Your Book--What's Next?

09/20/2014 5:00 pm
Sat., Sept. 20 • 10:00-5:00 pm • $150
 
 
  
 
Pre-class assignment required.
 
Right!  You love the writing, don't like the marketing.  You don't know what comes next, or how to accomplish what is required, and when to do what.  Publishing has made a quantum shift, and your head is spinning.  Writers more than ever need to know how to interact with the industry.  This class pertains to self-publishing, print-on-demand or the traditional publisher.  A publishing contract doesn't necessarily signal success.  How can you ensure that you and your manuscript receive the deserved recognition?  How do you allot time, energy, and money?  How can you manage the tsunami of marketing tasks?  What about the demands of the digital world?  We begin with a timeline (before the book is published) to guide the entire process. The pre-class assignment is to write a sell sheet, based on instructions received upon registration.  

"Viking/Penguin told me that my author questionnaire [provided in class handouts; explained in class] was one of the best that they received.  I offered to go to New York to make them lunch.  It turned out they do monthly lunch meetings with their big authors, so they slotted me in -- right between Joan Didion and Michael Pollan....As a result of that lunch, the guy who handles the Borders account pestered them to consider me for their "original voices" program, which put my book in the front of all the Borders stores.  I would never have thought of it had it not been for you."    --     Kathleen Flinn: THE SHARPER YOUR KNIFE, THE LESS YOU CRY  
 
 
Location: 
Street:
51 Tamal Vista Blvd
City:
Corte Madera
,
Postal Code:
94925

Class: Alice Acheson - Bound-for-Success Book Proposal

09/21/2014 1:00 pm
Sun., Sept. 21 • 10:00-1:00 pm • $60
 
 
 
 
 
"I have never heard anyone give so much great information as Alice Acheson." 
-- Kate Wright, who found an agent.

Avoid Book Proposal Agita!  It's time for the first edit of your book -- and time to begin collecting information for your book proposal.  What kind of information?  In class we will discuss what makes a selling proposal and which elements of your book should be highlighted.  Here you will learn how to convince an agent or editor to read your book proposal, how to craft that all-important marketing paragraph, how to avoid pitfalls that stop the reading, the difference between the query letter and the synopsis, and other insights into impressing the reader. 
 
 
Location: 
Street:
51 Tamal Vista Blvd
City:
Corte Madera
,
Postal Code:
94925

Class: Monica Wesolowska - Lost & Found

09/21/2014 4:00 pm
Sun., Sept. 21 • 10:00-4:00pm • $105
 
 
 
 
Whatever you have lost—your first taste of ice cream, your desire to climb Mount Everest, your marriage, parents, or empathy in the face of loss—find it again in words. In this class, we’ll explore how memory works, reading excerpts from fabulous writers and learning techniques to coax out even our shyest memories. Monica Wesolowska is the author of the memoir Holding Silvan: A Brief Life which was named a “Best Book” of 2013 by both The Boston Globe and Library Journal. She has taught creative writing for over a decade. 
 
 
 
 

Location: 
Street:
51 Tamal Vista Blvd
City:
Corte Madera
,
Postal Code:
94925


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