Co-Sponsored by Bank of Marin
If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. Inside Apple: How America's Most Admired -- and Secretive -- Company Really Works ($16.99), Lashinsky will introduce readers to concepts like the DRI (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs).
Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled "The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday," he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO.