Featuring Champagne Reception!
Barefoot Wine is now America’s #1 wine brand but did you know it was created by a North Bay couple in a laundry room of a rented farmhouse? They built a bestselling wine brand with no money and no knowledge of their industry, and did it all without conventional advertising! Instead they relied on support for non-profits. Their new book, The Barefoot Spirit ($15.95) is a New York Times bestselling business paperback. It takes the reader on a seat-of-your-pants rocket ride behind the scenes of the mysterious wine business. But the takeaway lessons are applicable to any business. In fact Michael Houlihan and Bonnie Harvey are now are professional speakers and travel throughout the country sharing their experience with colleges of entrepreneurship. They also work with post 9/11 disabled veterans aspiring to become entrepreneurs.
Michael and Bonnie will share their industry reforming guiding principles during their talk. This is your opportunity to meet some North Bay folks who have made a difference by using their business to support the causes they hold dear. Their book was professionally written by Sacramento Bee columnist and award-winning journalist Rick Kushman. Their wine was designed for the average person and their book is as well. For more information on Michael and Bonnie, check out www.barefootwinefounders.com and www.thebrandauthority.net.
It is hard to believe that such an iconic brand as Barefoot Wines began as a start-up in a laundry room of a rented farmhouse in the Sonoma County hills. Even more surprising is that the people who started it were just an average business couple, Michael Houlihan and Bonnie Harvey, with no money and no real knowledge about the wine industry.