Gary Vaynerchuck - Jab, Jab, Jab, Right Hook
In his new book Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World ($29.99), the social media expert, entrepreneur, and New York Times bestselling author Gary Vaynerchuk explains why the battle for customers now depends not just on “poking” people using social media, but on delivering a knockout punch through compelling storytelling. Media platforms such as YouTube, Twitter, Tumblr, Instagram, and Pinterest are not merely channels for distributing corporate banner ads -- each are particular forms of media, and each operate by their own particular set of rules and thus require different approaches to content generation and storytelling.
Gary Vaynerchuk’s first bestseller Crush It! showed aspiring entrepreneurs how to turn their passions into full-fledged businesses using the tools of the Internet. His second bestseller, The Thank You Economy, showed more established firms how to use social media to transform their relationships with customers. Now, in his new book Jab, Jab, Jab, Right Hook, Vaynerchuk taps into an even more profound and urgent need that is being felt by large companies and entrepreneurs alike: the need to truly engage customers not by shouting at them over social media, but by creating compelling content, through new narrative forms particular to each of the different kinds of media platforms that have sprung up in the last five years. As increasing numbers of consumers turn first to their Smartphones and other mobile devices, business leaders will need to learn how to connect with customers in 1-2 seconds using “micro-storytelling.”
Gary Vaynerchuk is a self-trained wine and social-media expert who has revolutionized the wine industry. His cult-like following is the result of his unconventional, often irreverent commentary on wine, combined with his business acumen and foresight to use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience. Through his company, VaynerMedia, he has worked with various Fortune 500 companies on digital and social media strategy. Askmen.com named Gary to its list of the 69 Most Influential Men of 2009 and he was included in Business Week’s list of the top twenty people every entrepreneur should follow.
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