Money Anxiety is a behavioral economics book showing readers how money anxiety impacts consumer financial behavior and the economy. The book demonstrates the impact of financial anxiety on retail sales and bank savings. When money anxiety increases, consumers save more and spend less, which pushes the economy into a recession. Conversely, when money anxiety decreases, consumers save less and spend more, which expands the economy.
Business and financial people will gain from this knowledge by reducing their expenses during times of high money anxiety, and increasing their revenues during times of low money anxiety.
Dr. Dan Geller is an experienced researcher and analyst, and an expert in statistical modeling. He developed the Money Anxiety concept and index after observing how a combination of economic indicators and factors impacts consumers’ financial behavior. Specifically, he observed how financial anxiety impacts the saving and spending patterns of consumers, and the impact such changes in financial behavior have on the economy. He is frequently featured in national and financial publications, such as The Wall Street Journal, The New York Times, Bloomberg/Newsweek, and has appeared on CNBC, Fox News Radio, and numerous regional programs. Dr. Geller earned his Ph.D. in Business Administration from Touro University, and has published numerous peer-reviewed studies in professional publications. He resides in San Rafael, California.