David A. Kessler - The End of Overeating
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David A. Kessler, M.D. talks about The End of Overeating: Taking Control of the Insatiable American Appetite
($15.99). Dr. Kessler, the dynamic former FDA commissioner who reinvented the food label and tackled the tobacco industry, now reveals how the food industry has hijacked the brains of millions of Americans. The result? America’s number-one public health issue. Dr. Kessler cracks the code of overeating by explaining how our bodies and minds are changed when we consume foods that contain sugar, fat, and salt. For the millions of people struggling with weight as well as for those of us who simply don't understand why we can't seem to stop eating our favorite foods, Dr. Kessler’s cutting-edge investigation offers new insights and helpful tools to help us find a solution.
Kessler’s groundbreaking examination of America’s battle with overeating and obesity reveals how today’s food industry is tapping into the fact that our brains are wired to respond to sugar, fat, and salt by creating foods that literally feed this desire—foods loaded and layered with these “salient stimuli.” Through a combination of food engineering and aggressive marketing, the industry is manipulating the American public to overeat in the same way that the tobacco industry manipulated it to smoke.
So what’s the solution? In The End of Overeating, Kessler outlines how we can stop the overeating crisis—both as individuals and as a society. “People need to repeatedly hear that selling, serving, and eating food layered and loaded with sugar, fat, and salt has negative and unhealthy consequences—we need a ‘Truth’ campaign for the food industry,” says Kessler. In addition, he advocates for comprehensive labeling on packaged foods; calorie counts on all menus at restaurants; strict monitoring, regulating, and exposing of food marketing; and an overall shift in attitudes and norms.
David Kessler, M.D., served as commissioner of the US Food and Drug Administration. A pediatrician, he has been dean of the medical schools at Yale and the UCSF.
- Street:
- Book Passage
- Additional:
- 1 Ferry Building
- City:
- San Francisco ,
- Province:
- California
- Postal Code:
- 94111
- Country:
- United States
