Karen Leland - Personal Branding for Authors & Writers: Finding Your Unique and Authentic Voice and Message
Join us for this unique opportunity to create a strong and distinct personal brand as an author and writer for promotion in modern marketing and social media. Personal branding is not just a single statement or a clever quip but a multilayered, congruent narrative told across multiple channels, both online and off. The power is in knowing how to tell your story.
Karen Leland is the best-selling author of six business books and a freelance writer who has written for major magazines and newspapers. She is internationally known for her development of the SMG (Sterling Marketing Group) Brand Mapping™ process to help authors, writers, entrepreneurs and small business owners identify their own unique and authentic way of being and working in the world.
The Marin branch of the California Writers Club meets monthly at Book Passage, except July, August and December, on the 4th Sunday of the month, unless a holiday. 2:00 p.m. to 4:00 p.m. Meeting may feature a guest speaker, a workshop or a panel discussion along with networking, encouragement and writing news. All are welcome. www.cwcmarinwriters.com.