Class: Alice Acheson - Greatest Marketing Tool

Friday, September 20, 2013 - 10:00am to 1:00pm

Fri., Sept. 20 • 10:00-1:00pm • $60



As a writer, your first step to market your book is to talk to "everyone."  You never know who the listener might be: an agent, publisher, bookseller, future reader.  They ask about your book, you respond "Uh, well, it's about so many things...."  Stop!  You've already blown it!

Acheson shares what works, what doesn't -- and why.  The pre-class assignment is to write that 30-second pitch, practice it out loud -- many times -- and memorize it so it sounds like conversation.  (Instructions provided upon registration.)

Learn the tools to create a well-honed, ever-useful, selling description.  You'll leave the workshop with some essential sentences that can be expanded after you've won the audience's attention.

Alice Acheson, a Marketing Specialist and Publishing Consultant with decades of experience, works with authors, illustrators and photographers plus large and small publishers.  She has edited books, negotiated contracts, and sold subsidiary rights. Her publicity work has been recognized with many New York Times bestsellers (four simultaneously) and a Literary Market Place Outside Services Award for Advertising, Promotion, and Publicity. Her knowledge and handouts are the key to your publishing success.