Class: Alice Acheson - The Greatest Marketing Tool

Friday, September 19, 2014 - 10:00am to 1:00pm
Fri., Sept. 19 • 10:00-1:00 pm • $60
Pre-class assignment required.
What makes you and your book truly compelling to potential readers, reviewers, and media?  A writer's first step to market his book is to talk to "everyone."  You never know who the listener might be: an agent, publisher, bookseller, future reader.  They ask about your book, you respond "Uh, well, it's about so many things...."  Stop!  You've already blown it!

Acheson shares what works, what doesn't -- and why.  The pre-class assignment is to write that 30-second pitch, practice it out loud -- many times -- and memorize it so it sounds like conversation.  (Instructions provided upon registration.)

Learn the tools to create a well-honed, ever-useful, selling description.  You'll leave the workshop with some essential sentences that can be expanded after you've won the audience's attention.  

"[The class] gave me an easy way to talk to my friends, booksellers, the media and new readers.  But I also use what I learned as a way to shape everything I'm writing.  Chances are, if I can't describe my story idea concisely (even to myself) then I need to keep thinking.  I need to make sure I'm clear about what I'm writing.  For me, it's the starting, not ending point of publishing a book.  It's been the most valuable bit of wisdom I've learned."
    --     Jennifer Solow, bestselling author of THE ARISTOBRATS and THE BOOSTER