Fri., Sept. 19 • 10:00-1:00 pm • $60
Pre-class assignment required.
What makes you and your book truly compelling to potential readers, reviewers, and media? A writer's first step to market his book is to talk to "everyone." You never know who the listener might be: an agent, publisher, bookseller, future reader. They ask about your book, you respond "Uh, well, it's about so many things...." Stop! You've already blown it!
Acheson shares what works, what doesn't -- and why. The pre-class assignment is to write that 30-second pitch, practice it out loud -- many times -- and memorize it so it sounds like conversation. (Instructions provided upon registration.)
Learn the tools to create a well-honed, ever-useful, selling description. You'll leave the workshop with some essential sentences that can be expanded after you've won the audience's attention.
"[The class] gave me an easy way to talk to my friends, booksellers, the media and new readers. But I also use what I learned as a way to shape everything I'm writing. Chances are, if I can't describe my story idea concisely (even to myself) then I need to keep thinking. I need to make sure I'm clear about what I'm writing. For me, it's the starting, not ending point of publishing a book. It's been the most valuable bit of wisdom I've learned."
-- Jennifer Solow, bestselling author of THE ARISTOBRATS and THE BOOSTER
Acheson shares what works, what doesn't -- and why. The pre-class assignment is to write that 30-second pitch, practice it out loud -- many times -- and memorize it so it sounds like conversation. (Instructions provided upon registration.)
Learn the tools to create a well-honed, ever-useful, selling description. You'll leave the workshop with some essential sentences that can be expanded after you've won the audience's attention.
"[The class] gave me an easy way to talk to my friends, booksellers, the media and new readers. But I also use what I learned as a way to shape everything I'm writing. Chances are, if I can't describe my story idea concisely (even to myself) then I need to keep thinking. I need to make sure I'm clear about what I'm writing. For me, it's the starting, not ending point of publishing a book. It's been the most valuable bit of wisdom I've learned."
-- Jennifer Solow, bestselling author of THE ARISTOBRATS and THE BOOSTER