Acheson shares what works, what doesn't -- and why. The pre-class assignment is to write that 30-second pitch, practice it out loud -- many times -- and memorize it so it sounds like conversation. (Instructions provided upon registration.)
Learn the tools to create a well-honed, ever-useful, selling description. You'll leave the workshop with some essential sentences that can be expanded after you've won the audience's attention.
"[The class] gave me an easy way to talk to my friends, booksellers, the media and new readers. But I also use what I learned as a way to shape everything I'm writing. Chances are, if I can't describe my story idea concisely (even to myself) then I need to keep thinking. I need to make sure I'm clear about what I'm writing. For me, it's the starting, not ending point of publishing a book. It's been the most valuable bit of wisdom I've learned."
-- Jennifer Solow, bestselling author of THE ARISTOBRATS and THE BOOSTER