Class: Alice Acheson - The Greatest Marketing Tool

09/24/2010 10:00 am

End: 09/24/2010 1:00 pm

Book Passage Class
Corte Madera store, $60
Register for Class

Your first step to market your book: talk to “everyone.” The listener might be an agent, publisher, bookseller, future reader. When they ask what you are writing, you don’t want to blow the opportunity with the wrong description. Acheson shares what works, what doesn’t—and why. The pre-class assignment is to write a 30-second pitch. (Instructions will be received upon registration.) You’ll leave the workshop with tools to create a well-honed, ever-useful, selling description.

Alice Acheson is an independent publicist and consultant who has negotiated contracts and edited books. She is the former publicity director for Simon & Schuster and has more than 30 years’ experience promoting books.

Location:

Street:: Book Passage
Additional:: 51 Tamal Vista Blvd
City:: Corte Madera
Province:: California
Postal Code:: 94925
Country:: United States

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