In 1971 when Bernie Roth created his “Designer in Society” class at Stanford University, he wanted to encourage students to examine and take control of their lives,to get them to stop thinking about the possibilities and start actually doing. Today, Roth teaches the class at one of the world’s leading centers for innovation, the Hasso Plattner Institute of Design at Stanford, where he is the academic director and one of the founders. Roth's thoughtful new book, The Achievement Habit: Stop Wishing, Start Doing, and Take Command of Your Life, shares the remarkable insights and concepts he has built over the past 40 years to help readers realize the true power we all have within us.
Bernard Roth grew up in New York City. He graduated from the City College of New York (CCNY) with a degree in mechanical engineering. He earned a master’s degree at Columbia University and a Ph.D. in mechanical engineering from Columbia University. In 2012, Columbia University’s Engineering School Alumni Association awarded him with the prestigious Egleston Medal for Distinguished Engineering Achievement. He is a founder and the Academic Director of the Hasso Plattner Institute of Design at Stanford University and the Rodney H. Adams Professor of Engineering.
The co-founder of the Stanford d.School introduces the power of design thinking to help you achieve goals you never thought possible.
Achievement can be learned. It's a muscle, and once you learn how to flex it, you'll be able to meet life's challenges and fulfill your goals, Bernard Roth, Academic Director at the Stanford d.school contends.