Start: 10:00 am
End: 1:00 pm
Fri., Sept. 20 • 10:00-1:00pm • $60 As a writer, your first step to market your book is to talk to "everyone." You never know who the listener might be: an agent, publisher, bookseller, future reader. They ask about your book, you respond "Uh, well, it's about so many things...." Stop! You've already blown it!Acheson shares what works, what doesn't -- and why. The pre-class assignment is to write that 30-second pitch, practice it out loud -- many times -- and memorize it so it sounds like conversation. (Instructions provided upon registration.)Learn the tools to create a well-honed, ever-useful, selling description. You'll leave the workshop with some essential sentences that can be expanded after you've won the audience's attention.Alice Acheson, a Marketing Specialist and Publishing Consultant with decades of experience, works with authors, illustrators and photographers plus large and small publishers. She has edited books, negotiated contracts, and sold subsidiary rights. Her publicity work has been recognized with many New York Times bestsellers (four simultaneously) and a Literary Market Place Outside Services Award for Advertising, Promotion, and Publicity. Her knowledge and handouts are the key to your publishing success.
Start: 1:00 pm
Sudhir Venkatesh, acclaimed sociologist at Columbia University and author of Gang Leader for a Day, returns to the streets to connect the dots of New York’s divergent economic worlds and crack the code of the city’s underground economy. Based on Venkatesh’s interviews with prostitutes and socialites, immigrants and academics, high end drug bosses and street-level dealers, Floating City: A Rogue Sociologist Lost and Found in New York's Underground Economy ($27.95) exposes the underground as the city’s true engine of social transformation and economic prosperity—revealing a wholly unprecedented vision of New York.Sudhir Venkatesh is the William B. Ransford Professor of Sociology and a member of the Committee on Global Thought at Columbia University. His most recent book is Gang Leader for a Day, a New York Times bestseller that received a best book of the year award from The Economist. Venkatesh’s writings have appeared in the New York Times, the Chicago Tribune, and the Washington Post. He lives in New York City.
Start: 2:00 pm
End: 5:00 pm
Fri., Sept. 20 • 2:00-5:00pm • $60 What is POD? How does it differ from self-publishing? Will either be easier, faster, better than the route to a traditional publisher?All authors need to investigate the most appropriate method of publication before finishing your book. You owe it to yourself -- and your pocketbook -- to learn the advantages and pitfalls of each type. No method is appropriate for all books and all authors.For some methods the services provided are quite different, and the author might pay all the expenses. Is it important that your book be eligible for review and sold in bookstores? In the final analysis, will you earn more money with one procedure over the others? The instructor has worked with all three publishing choices and will guide you in making this crucial decision.Alice Acheson, a Marketing Specialist and Publishing Consultant with decades of experience, works with authors, illustrators and photographers plus large and small publishers. She has edited books, negotiated contracts, and sold subsidiary rights. Her publicity work has been recognized with many New York Times bestsellers (four simultaneously) and a Literary Market Place Outside Services Award for Advertising, Promotion, and Publicity. Her knowledge and handouts are the key to your publishing success.
Start: 7:00 pm
The Cairo Codex ($15.95) is a riveting novel of two women, two millennia apart, set in the exotic cultures of ancient and present-day Egypt. Dr. Justine Jenner has come to Cairo to forge her own path from the legacies of her parents, an Egyptian beauty and an American archaeologist. After an earthquake nearly buries her alive in an underground crypt, she discovers an ancient codex, written by a woman whose secrets threaten the foundations of both Christian and Muslim beliefs. As political instability rocks the region and the Muslim Brotherhood threatens to steal the Egyptian Revolution, Justine is thrust into a world where even those she trusts may betray her in order to control the codex's revelations.Linda Lambert, Ed.D. is Professor Emeritus from California State University, East Bay, and a full-time author of novels and texts on leadership. Linda is the author of dozens of articles and lead author of The Constructivist Leader, Who Will Save Our Schools, and Women's Ways of Leading; she is the author of Building Leadership Capacity in Schools and Leadership Capacity for Lasting School Improvement.