Start: 7:00 pm
In Wear Your Dreams ($26.99), Ed Hardy recounts his genesis as a tattoo artist and leader in the movement to recognize tattooing as a valid and rich art form, through to the ultimate transformation of his career into a multi-billion dollar branding empire. From giving colored pencil tattoos to neighborhood kids at age ten to working with legendary artists like Sailor Jerry to learning at the feet of the masters in Japan, the book explains how this Godfather of Tattoos fomented the explosion of tattoo art and how his influence can be witnessed on everyone, from countless celebs to ink-adorned rockers to butterfly-branded, stroller-pushing moms. With over fifty different product categories, the Ed Hardy brand generates over $700 million in retail sales annually. Vividly packaged with original Ed Hardy artwork and ideal for ink devotees and Ed Hardy aficionados alike, Wear Your Dreams is a never-before-seen look at the tattoo artist who rocked the art world and has left a permanent mark on fashion history.A leader in the tattoo world, Ed Hardy's renown led to a lucrative licensing agreement in 2004 that made “Ed Hardy” an international retail and lifestyle phenomenon. He currently splits his time between San Francisco, California, and Honolulu, Hawaii. Ed Hardy will be in conversation with co-author Joel Selvin.