Crossing the Chasm (eBook)


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Description


Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Product Details ISBN-13: 9780061795862
Published: HarperCollins e-books, 03/17/2009
Language: en


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