Marketing & Publishing Classes

Class: Anne Hill - Good Bones: Start Your Author Platform Off Right

Sunday, April 6, 2014 - 10:00am to 1:00pm

Sun., Apr. 6 • 10:00-1:00 pm • $55

Every author needs a platform to attract publishers, find an audience, and sell books. In this workshop you will learn the essentials of a bare bones platform that will grow as your writing grows. Discover which social media tactics are essential and which are not, so you can write more and worry less.

Anne Hill is an author and educator who has helped CEOs, entrepreneurs, and authors with online marketing since 1994. She is co-leader of the Bay Area Blogger Society, hosts “Author Platforms Decoded” on YouTube, writes for the Huffington Post, and teaches and speaks widely.


51 Tamal Vista Blvd
Corte Madera, 94925

Class: Alice Acheson - Write A Book Proposal That Sells

Sunday, March 2, 2014 - 10:00am to 1:00pm

Sun., Mar. 2 • 10:00-1:00 pm • $60

Writers spend years preparing their manuscript, only to follow it up with a hastily-written proposal that often proves unsuccessful. As a marketing specialist and former editor of a major New York publisher, Alice Acheson can spot the "no go" elements of a project and guide you to a bound-for-success book proposal. Enhanced with extensive handouts, the class will discuss how to move beyond the "gate keepers", what agents and editors look for in proposals, what will stop the reader from requesting more material, and how the cover letter and synopsis differ. 

51 Tamal Vista Blvd
Corte Madera, 94925

Class: Alice Acheson - Your Book: What's Next?

Saturday, March 1, 2014 - 10:00am to 5:00pm

Sat., Mar. 1 • 10:00-5:00 pm • $150

The first draft has been written and you've decided on the method of publishing your book, but how will you market and sell it? The publishing industry has made a quantam shift. How do you allot time, energy, and money to the marketing demands of the publishing world without neglecting your writing? Learn to choose something old, something new, something borrowed, and something... true.

51 Tamal Vista Blvd
Corte Madera, 94925

Class: Alice Acheson - Publishing Choices

Friday, February 28, 2014 - 2:00pm to 5:00pm

Fri., Feb. 28 • 2:00-5:00 pm • $60

What is print-on-demand? How does it differ from self-publishing? Will either be easier, faster, or better than the route to a traditional publisher? All authors need to investigate the most appropriate method of publication before finishing a book. You owe it to yourself - and your pocketbook - to learn the advantages andpitfalls of each type. No method is appropriate for every book and every author. Is it important that your book be eligible for review and sold in bookstores? In the final analysis, will you earn more money with one procedure over the others? Alice Acheson has worked with all three publishing choices and will guide you through this crucial decision.  

Class: Alice Acheson - The Greatest Marketing Tool

Friday, February 28, 2014 - 10:00am to 1:00pm

Fri., Feb. 28 • 10:00-1:00 pm • $60

As a writer, your first step to market your book is to talk to everyone. You never know who the listener might be: an agent, publisher, bookseller, or future reader. Acheson shares what works, what doesn't, and why. Learn the tools to create a well-honed, every-useful selling description. You'll leave the workshop with some essential sentences that can be expanded after you've won the audience's attention. 

The pre-class assignment is to write a thirty-second pitch, practice it out loud many times, and memorize it so it sounds like conversation. 

Class: Phil Cousineau - The Writer's Journey

Friday, January 17, 2014 - 6:00pm to 7:30pm

Fri. Jan. 17, 6:00-7:30 pm • $40

Join us for an evening of creativity as legendary wordsmith Phil Cousineau guides us through the writer's journey, starting with the first spark of inspiration. Cousineau looks at how to find mentors, struggle with critics, and collaborate with designers, editors, and marketing professionals. 

51 Tamal Vista Blvd
Corte Madera, 94925

Class: Andy Ross - Query Letter Workshop

Saturday, April 5, 2014 - 10:30am to 12:00pm

Sat., Apr. 5 • 10:30-12:00 pm • $65

Agents get lots of query letters, so yours needs to grab their attention quickly. Please prepare a draft query for your book project that we can discuss in class. Andy Ross will provide notes and edits for all of the queries that he receives. Ross is a literary agent in Oakland and former owner of Cody’s Books in Berkeley.

Class: Brooke Warner - Get In Front of Your Idea

Saturday, February 1, 2014 - 1:00pm to 4:00pm

Sat., Feb. 1 1:00-4:00pm • $60

Whether you’re traditionally published or selfpublished, a platform matters more today than it ever has. Brooke Warner explores why this is the case; the nuts and bolts of starting and/or building a platform; and why, as an author, you must get out in front of your idea long before your book is published. She is founder of Warner Coaching Inc., publisher of She Writes Press, and author of What’s Your Book?






Class: Amy Rennert - Secrets of Being Published

Wednesday, November 6, 2013 - 6:00pm to 8:30pm

Wednesday, Nov. 13 • 6:00-8:30pm • $65

Please note the date change 




Literary Agent Amy Rennert demystifies the publishing process. She shows how to write query letters and proposals, develop relationships with editors, and make sure books reach the widest audience possible. She also discusses agency agreements and contracts, as well as self-publishing and e-book options. Her clients includeJimmy Buffett, Michael Krasny, Amy Krouse Rosenthal, Dr. Nancy Snyderman, and Jacqueline Winspear. 


Class: Alice Acheson - Marketing in Your Region or Genre

Sunday, September 22, 2013 - 10:00am to 1:00pm

Sun., Sept. 22 • 10:00-1:00pm • $60



Yes, you know local venues for your book, but how do you expand that market?  OR you have launched a book in another genre; now how can you build on that experience when the market for the current book is entirely different?  We will help you search out the marketing possibilities in your region/genre to grow the audience in which you have expertise and experience.

Additionally, learn how to find "staff" to assist you.  Both fiction and nonfiction titles can use these real tools and great methods.  Handouts provide additional marketing ideas.

Alice Acheson, a Marketing Specialist and Publishing Consultant with decades of experience, works with authors, illustrators and photographers plus large and small publishers.  She has edited books, negotiated contracts, and sold subsidiary rights. Her publicity work has been recognized with many New York Times bestsellers (four simultaneously) and a Literary Market Place Outside Services Award for Advertising, Promotion, and Publicity. Her knowledge and handouts are the key to your publishing success.


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