Marketing & Publishing Classes

Class: Carl Gosline - Lightroom & Photoshop I

Sunday, May 15, 2016 - 10:00am
Sunday, May 15 • 9:00 am - 4:00 pm (lunch from 12:00-1:00 pm) • $300

For Beginner to Intermediate Skill Levels.

3 hours each app-from basics to organizing and editing.  Visit for more course content details

Carl Gosline is a seasoned user of both Photoshop and Lightroom and he provides information packed sessions that are easy to understand, while revealing expert level tips, tricks and shortcuts. If you are interested in exploring these applications but have shied away due to the enormity of the undertaking, this is the place to start! “Lightroom and Photoshop 1” will cover a variety of topics designed to give even absolute beginners a solid footing to move forward independently, and Carl’s infectious enthusiasm will be sure to inspire your learning. The morning session will focus on the basics of Lightroom and the afternoon session will focus on the basics of Photoshop.
51 Tamal Vista Blvd
Corte Madera, CA 94925

Class: Carl Gosline - InDesign Intensive - Part II (Corte Madera)

Sunday, May 29, 2016 - 12:30pm
Sunday, May 29 • 12:30 - 3:30 pm • $150

Advanced beginner to advanced intermediate skill levels

Afternoon: image mgmt/linking & wrapping text/more on: layers/ linking images/exporting/packaging/TOC/printing

visit for more course content details

Popular teacher Carl Gosline presents a new course on Adobe InDesign, which he has been using since version 1 was released in 1999. Carl delivers content in a style that is easy to grasp and will arm you with expert level skills. The morning session will focus on the basics, from understanding the tools and workspace optimization, and the afternoon session will focus on more complicated document handling techniques. After attending these sessions you will be able to confidently create any kind of document, from business cards to billboards and anything in between…including laying out that book you plan to self-publish. Join us knowing that you will come away with new skills that you can put to use immediately.
**Part I or commensurate experience recommended for Part II**
51 Tamal Vista Blvd
Corte Madera, CA 94925

Class: Linda Bergman - So You Think Your Life's a Movie? And How to Sell It (Corte Madera)

Saturday, April 16, 2016 - 10:00am

Sat., April 16 • 10:00am-4:00 pm • $150

This class is not just for screenwriters. It is for novelists, memoirists, personal essayists or anyone who wants to learn to get to the story fast!  We will learn the nuts and bolts – the industry accepted three-act structure of a film including plot points, subplots, character and dialogue that works. You will learn the elements of a good scene and leave ready to write your own movie and put it on its feet.

Linda Bergman is a screenwriter by trade, having written twenty-two films, five of which she produced. Her work includes Matters of the Hart, The Jessica Savitch Story and The Pearl Buck Story. Her films have been nominated for an Emmy, and the prestigious Writer’s Guild Award.  She has taught at Brown, Yale and Antioch Universities and is the author of So You Think Your Life’s A Movie – Ten Steps to a Script That Sells.


51 Tamal Vista Blvd
Corte Madera, CA 94925

Class: James Dalessandro - Write and Sell a Great Screenplay (Corte Madera)

Sunday, February 21, 2016 - 10:00am

Sun., February 21 • 10:00-4:00 pm • $100

He will discuss every aspect of writing a great script: structure, character, dialogue, adaptations from other medium, plus selling one's work.  The afternoon will include a screening and analysis of Hitchcock's classic Rear Window.  

James Dalessandro has long been a popular screenwriting instructor at BP. He is the author of the best-selling 1906: A Novel and Citizen Jane, and is screenwriter of both film adaptations  In the past three years he has sold five television pilots and he is currently writing two six-hour mini-series. His movie The Italian Girl is heading for production with a major European company.  

51 Tamal Vista Blvd
Corte Madera, CA 94925

Class: Dianne Jacob - Write Your Cookbook (Corte Madera)

Saturday, March 26, 2016 - 10:00am

Sat., March 26 • 10:00am-1:00 pm • $60

Are you a writer, enthusiastic home cook or cooking class devotee who dreams of writing a cookbook? Learn how to come up with a sellable cookbook idea, what makes a good recipe, how publishing works, and how to self-publish. Exercises will get you started and set you on a path towards your goal.

Dianne Jacob is the author of the multiple award-winning book, Will Write for Food: The Complete Guide to Writing Cookbooks, Blogs, Memoir, Recipes and More, recently released in its third edition. She also co-wrote two cookbooks with chef Craig Priebe: The United States of Pizza and Grilled Pizzas & Piadinas. A writing coach who specializes in food, she teaches around the world at conferences and workshops. She also judges books for the prestigious James Beard awards.

51 Tamal Vista Blvd
Corte Madera, CA 94925

Class: Alice Acheson - Bound-for-Success Book Proposal

Sunday, September 27, 2015 - 10:00am

Sunday, September 27 • 10:00 am - 1:00 pm • $60

Want to be a published author? Thought so! Your manuscript may be a winner, but rejection letters will accumulate without a selling book proposal. Learn how to convince an agent or editor to read it, what will stop the reading, the difference between the query letter and the synopsis, and much more!

As a marketing and publishing consultant with decades of experience, Alice Acheson works with authors, illustrators, and photographers. She has edited books and negotiated contracts. Her publicity work has produced many New York Times bestsellers.

51 Tamal Vista Blvd
Corte Madera, CA 94925

Class: Alice Acheson - Your Book; What's Next?

Saturday, September 26, 2015 - 10:00am

Saturday, September 26 • 10:00 am - 5:00 pm • $150

Love the writing but oh those publishing and marketing details! We begin with a pre-publication timeline to guide the entire process. The pre-class assignment (details upon registration) is to write a sell sheet that will introduce you to agents, editors, booksellers, and the reading public.

As a marketing and publishing consultant with decades of experience, Alice Acheson works with authors, illustrators, and photographers. She has edited books and negotiated contracts. Her publicity work has produced many New York Times bestsellers.

51 Tamal Vista Blvd
Corte Madera, CA 94925

Class: Alice Acheson - The Greatest Marketing Tool of All

Friday, September 25, 2015 - 6:00pm

Friday, September 25 • 6:00 - 9:00 pm • $60

Your verbal pitch will lead you to agents, publishers, potential readers, reviewers, and media. Learn what makes you and your book truly compelling. We will discuss what works, and you’ll leave the workshop with a selling description. The pre-class assignment: write a 30-second pitch (details upon registration).

As a marketing and publishing consultant with decades of experience, Alice Acheson works with authors, illustrators, and photographers. She has edited books and negotiated contracts. Her publicity work has produced many New York Times bestsellers.

51 Tamal Vista Blvd
Corte Madera, CA 94925

Class: Alice Acheson - Publishing Choices: Print-on-Demand, Self-Publishing, Traditional Publisher

Friday, September 25, 2015 - 2:00pm

Friday, September 25 • 2:00 - 5:00 pm • $60

All authors need to investigate the most appropriate method of publication before finishing their books. No method is appropriate for all books and all authors. What is POD? How does it differ from self-publishing? Will either be easier, faster, better than the route to a traditional publisher?

As a marketing and publishing consultant with decades of experience, Alice Acheson works with authors, illustrators, and photographers. She has edited books and negotiated contracts. Her publicity work has produced many New York Times bestsellers.

51 Tamal Vista Blvd
Corte Madera, CA 94925

Children's Picture Book Writers & Illustrators Conference - Day 2 (Corte Madera)

Sunday, January 24, 2016 - 9:00am
Children's Picture Book Writers & Illustrators Conference
Sat., Jan. 23 • 9:00 am - 7:00 pm & Sun., Jan. 24 • 9:00 am - 4:30 pm • $335

Online registration is no longer available. Walk-ins welcome! Please call or stop by for more details ($335 for full weekend, $200 for one-day registration). Thank you!

About the Writing Weekend
This unique and exciting conference covers all aspects of creating books for children, from developing ideas to honing your skills to finding a publisher. Conference participants will spend the weekend writing, illustrating, workshopping, networking, and perfecting their craft. Our celebrated faculty of award-winning authors, illustrators, agents, and editors will offer inspiration and guidance in a collegial and intimate setting. Participants will work closely with other writers and illustrators in a particular area of emphasis, such as writing for picture books or illustration; and have the opportunity to get feedback from experts in a workshop setting. Writing sessions will be offered where participants can workshop something they have been working on in a group with a faculty facilitator. The writing sessions will focus on craft, style and structure. Expert panels feature topics of common interest, such as finding an agent, how to work with your editor, marketing and promotion, and more. There will be many opportunities for faculty and participants to talk, laugh, and exchange ideas in workshops, lunches, and at evening events.

Open to new, established and aspiring writers and illustrators, the conference takes place in beautiful Marin County, just across the Golden Gate Bridge from San Francisco and adjacent to Northern California’s wine country.


What else will be covered?
When participants are not writing and critiquing their work, they will participate in panels and discussions about a variety of key topics for authors. The topics will include:
• How to find an agent       
• Query letters and pitches
• Trends in the Picture Book market  
• Working with an editor
• Creativity and inspiration        
• Working with a writing group    
• Developing empathetic characters
In addition to these structured sessions, participants will have plenty of time to network and interact. The Weekend Workshop will include lunch on both days and a dinner on Saturday, during which the faculty and participants are encouraged to mingle.


The Weekend Schedule


9:00 – 9:15 am               Conference Check In

9:15  – 9:30 am              Conference Kick-off/Welcome + Introductions

9:30 – 10:30 am              Against All Odds with Salina Yoon

10:35 – 11:00 am            A Librarian’s Perspective with Jane Ritter

11:10 am – 12:00 pm      KEYNOTE: Why is Where the Wild Things so Wonderful? Deconstructing Three Classic Picture Books with Jon Agee

12:10 – 1:10 pm             Editor Panel featuring Katie Carella and Allison Moore

1:10 – 2:15 pm              Lunch

2:15 – 3:15 pm             The Graphic Novel & Experience Publishing/Promoting with Ian Lendler

3:15 – 4:15 pm             Raising Social Awareness Through Picture Books with Kathryn Otoshi

2:15 – 4:15 pm             TRACK 1: Critique Group Session for Illustrators with Julie Downing

                                     TRACK 2: Critique Group Session for Writers with Amy Novesky

                                     TRACK 3: Critique Group Session for Writers with Katie Carella

                                     TRACK 4: Critique Group Session for Writers with Eve Porinchak

                                     TRACK 5: Critique Group Session for Writers with Andrea Alban

4:25 – 5:50 pm              Agent Panel featuring Eve Porinchak, Abigail Samoun, & Amy Rennert

5:50 – 7:00 pm              Dinner & Networking Consultations



9:00 – 10:30 am               A Query Letter Workshop with Eve Porinchak, Abigail Samoun, & Amy Rennert

10:40 am – 12:00 pm       Picture This: Creating a captivating story in 750 words or less with Andrea Alban

                                        Beginning to End, Creating the Art for Picture Books with Julie Downing

12:10  – 1:10 pm            Lunch

1:10 – 2:10 pm              The Writer and the Illustrator: How They Work Together with Amy Novesky & Julie Downing

                                      Telling Stories with Words and Pictures: How to create more compelling picture books with Bethanie Murguia

2:20 – 3:20 pm             Publishing Panel with Amy Novesky & Simon Stahl

3:30 – 4:30 pm             Collaboration Magic: A conversation between the author of Desiree’s Night Flight and her writing mentor with Andrea Alban & Jacquie Faber

4:30 pm                       Conference Wrap-up & Goodbyes


Who will be there?

Abigail Samoun
Was an in-house children’s book editor for over ten years, working on a wide range of projects, from board books to young adult novels. Her books received such honors as the CCBC Charlotte Zolotow award, the New York Public Library Ezra Jack Keats award, and the Pura Belpre. In 2011, Abigail made the transition from editing to agenting, co-founding Red Fox Literary with Karen Grencik. She is the author of three children’s books, What’s In Your Purse? (Chronicle Books, 2014) and the Little Traveler board book series published by Sterling Publishing. 

Andrea Alban
Author of nine books, including The Happiness Tree and Anya’s War. She edits manuscripts and coaches writers in how to prepare submissions to editors and agents. 

Amy Novesky
Award-winning children’s book editor and author. Her books include Me, FridaGeorgia in HawaiiImogen, The Mother of Modernism and Three BoysMister and Lady Day, and the forthcoming Cloth Lullaby. She lives in Marin.  

Jon Agee
Illustrator of a large collection of children's picture books, such as Little SantaThe Other Side of Town, Nothing, and most notably the National Book Award-nominated Mean Margaret. He lives in San Francisco with his wife.

Ian Lendler
Author of a series of graphic novels titled, The Stratford Zoo Midnight Revue (First Second). In addition, he has written two children’s picture books: An Undone Fairy Tale and the upcoming Saturday (Roaring Brook, 2016). Plus, after the children have gone to bed, he has a book for adults titled, Alcoholica Esoterica (Penguin), a non-fiction history of alcohol. He started life as a journalist for the San Francisco, and Mental_Floss magazine.

Bethanie Murguia
Bethanie Murguia earned an MFA in Illustration from the School of Visual Arts. She has created numerous picture books including Zoe Gets Ready, I Feel Five, and the forthcoming, Cockatoo, Too. Her illustrations and books have received many accolades, including Oppenheim Toy Portfolio Best Book Awards, Bank Street College Best Books of the Year, and a variety of SCBWI awards.

Katie Carella
Senior Editor, oversees Scholastic’s early chapter book line, Branches, as well as the fiction leveled reader line. Her career began on the adult side of publishing in marketing and publicity. She then earned her master’s degree at the University of Pennsylvania and taught elementary school--all before entering children's editorial in 2007. She has edited many early chapter book series, including The Notebook of Doom and Owl Diaries. She has also edited leveled readers such as The Long Dog. Katie is focused on creating great books for newly-independent readers! 

Allison Moore
Associate Editor at Little Brown Books for Young Readers who works on a wide range of books from illustrated titles to middle grade and young adult novels. She has worked picture books by Todd Parr, Sujean Rim, Nancy Tafuri, Eric Litwin, Julie Andrews and Emma Walton Hamilton, Todd Tarpley, John Rocco, Bob Staake, Marc Brown and RL Stine, among others. Allison is particularly interested in clever picture books with fresh art styles and stories that appeal to all ages; character-driven chapter books with original premises and a strong sense of voice; and middle grade and YA novels that encourage readers to open their minds and consider unexpected points of view and perspectives. Before joining LBYR in 2010, Allison interned at Bloomsbury & Walker Books for Young Readers, Barefoot Books, the Kneerim & Williams agency, and Simon & Schuster UK; worked as a bookseller and at her hometown library; and graduated from Boston University and the Columbia Publishing Course.

Eve Porinchak
A true omnivore (both literarily and gastronomically), Eve has eclectic tastes in children's literature, with favorites ranging from THE STUPIDS STEP OUT to Walter Dean Meyers’ edgy YA masterpiece, MONSTER. Eve represents everything from picture books to adult novels. A former early childhood educator, Eve is a lover of laugh-out-loud picture books like I WANT MY HAT BACKBAD KITTY, and NO, DAVID! but also adores classics like THE GIVING TREETHE POKEY LITTLE PUPPY, and IF YOU GIVE A PIG A PANCAKE. A world traveler and lover of fresh adventures, Eve will travel anywhere, read anything, and eat anything (except frog legs - EWH!).

Salina Yoon
An award-winning author/illustrator of nearly 200 books for children, including Penguin and PineconePenguin on Vacation, Penguin in LovePenguin and PumpkinPenguin's Big AdventureFound, Stormy Night, and the forthcoming Be a Friend. She studied art and design at the Art Center College of Design in Pasadena, California, and now lives in San Diego with her family. Visit her online at

Simon Stahl
Art director at Creston Books, a small children's book press in Berkeley. He has lectured at Pixar and is the recipient of a Publishing Professionals Network award for book design. More importantly, he is a recent winner of the Zachary's Pizza Art Contest.

Julie Downing
Has written and or illustrated over 45 books for children, and has worked with major publishers including Harper Collins, Simon and Schuster, Scholastic Press and Houghton Mifflin. Downing has won many awards for her work, including a Parent's Choice Award, the New York Public Library Best Books Award, Chicago Tribune Best Books of the Year and Bank Street Children's Book Award. She was selected to appear in Talking with Artists Too, a book about 12 of the nation’s best Children’s’ Book Illustrators. Downing is most noted for her rich, jewel like watercolor illustrations. Her work has been exhibited in galleries throughout the United States and England. She currently teaches watercolor and Children's Book Illustration at the Academy of Art University and UC Berkeley Extension.

Kathryn Otoshi
A multi-award winning author, illustrator and speaker, best known for her character-building number/color book series: ZeroOne, and Two. She goes across the country to encourage kids to develop strong character assets and help teachers find creative methods to connect with their students through the power of reading, art, and literature. 

Amy Rennert
Represents several New York Times bestselling authors and illustrators including Amy Krouse Rosenthal, Eric Litwin, the author of the #1 New York Times bestseller, Pete the Cat: I Love My White Shoes and Tom Lichtenheld, the illustrator for Goodnight, Goodnight, Construction Site which has sold one million copies and been on the list for four years.


Private Consultations
Optional 30-minute private consultations are available for $95. You may use that time to either discuss a concept or proposal, or have a faculty member give you feedback on a portion of work or portfolio you have submitted. Faculty members offering consultations: Amy Novesky, Andrea Alban, Bethanie Murguia, Eve Porinchak, Julie Downing, Ian Lendler, Simon Stahl, and Katie Carella.

Add a Consultation


Recommended Local Hotels:
The following is a list of local Marin area accommodations. Please choose based on your own needs:

*Within walking distance. **Within walking distance and offer a discount to Book Passage Children's Picture Book Writers & Illustrators Conference participants. Please call hotels for discount, as discounted rates are not available via online registration.
51 Tamal Vista Blvd
Corte Madera, CA 94925


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