Marketing & Publishing Classes

Class: Alice Acheson - Insider Insights & Answers (Corte Madera)

Saturday, October 7, 2017 - 2:00pm

Saturday Oct. 7, 2017 • 2:00 pm-5:00pm • $60

Once you have chosen the method of publishing for your book (traditional, self-publishing, Print-on-Demand, here's what else you need to know:

Why it takes a year -- minimum -- to publish your book, no matter which method you choose,

How you can make that year "work" for you,

How you can affect the marketing of your book, and

How you can estimate the financial success of your book.

    Sorry!  Alice Acheson can't answer that last one, as each book -- and author -- is different, but the other three -- and more -- will be included in this class.  Her four decades of experience as an editor, publicist, and seller of subsidiary rights with large and small publishers and as a consultant for authors needing a mentor in the publishing process give her the experience and background for straight-forward answers.

    As the title indicates, she is a bonafide insider and will supply answers to your questions about your book.

"You shared more helpful, nitty-gritty information than I've found anywhere else."
    --    Karen Wilson, Former Student

 Alice B. Acheson, a consultant with decades of experience in publishing, guides clients in marketing and publishing their book, no matter the genre or choice of publisher. She has negotiated book contracts, sold subsidiary rights, and edited and publicized books.  Her work as a publicist was recognized with a Literary Market Place Outside Services Award for Advertising/Promotion/Publicity, and the The New York Times' bestseller list simultaneously has included four recipients of her publicity prowess.

51 Tamal Vista Blvd
Corte Madera, CA 94925

Class: Alice Acheson - Publishing Choices (Corte Madera)

Saturday, October 7, 2017 - 10:00am

Saturday Oct. 7, 2017 • 10:00am-1:00 pm • $60

What is POD?  How does it differ from self-publishing?  Will either be easier, faster, better than the route to a traditional publisher?

All authors need to investigate the most appropriate method of publication before finishing their books.  You owe it to yourself -- and your pocketbook -- to learn the advantages and pitfalls of each type.  Using decades of working with all three publishing choices, the instructor shares the method that would be most appropriate for your book.

The services provided are quite different, as are the expenses. Can your book be reviewed and sold in bookstores and will you earn more money with one procedure over the others?  The answers to these crucial questions -- and others -- will determine the appropriate publishing route.

"[Alice Acheson's] knowledge about and reflection upon the reality of the publishing business makes her absolutely credible."
    --     Catherine Conway Honig, Book Passage student
 

 Alice B. Acheson, a consultant with decades of experience in publishing, guides clients in marketing and publishing their book, no matter the genre or choice of publisher. She has negotiated book contracts, sold subsidiary rights, and edited and publicized books.  Her work as a publicist was recognized with a Literary Market Place Outside Services Award for Advertising/Promotion/Publicity, and the The New York Times' bestseller list simultaneously has included four recipients of her publicity prowess.

51 Tamal Vista Blvd
Corte Madera, CA 94925

Class: Alice B. Acheson - Boot Camp for Writers' Conferences (Corte Madera)

Saturday, September 24, 2016 - 2:00pm

Sat., Sept. 24 • 2:00 pm – 5:00 pm • $60

You've heard of authors meeting their agents (or editors) at writers' conferences. How does that happen? Why begin the necessary groundwork now when West Coast conferences begin again in February? What are those needed preparations? The pre-class assignment (instructions supplied upon registration) will lead the way.

"I was overjoyed at the quality of Alice Acheson's presentation. She is knowledgeable, informative, personable and well prepared....I would have paid more...and considered it a bargain." --  Nancy Jean

Independent marketing and publishing specialist Alice B. Acheson draws on decades of experience with large/small publishers and has publicized many New York Times bestsellers (four simultaneously).

51 Tamal Vista Blvd
Corte Madera, CA 94925

Class: Alice B. Acheson - 13 Steps to Finding an Agent or Publisher (Corte Madera)

Saturday, September 24, 2016 - 10:00am

Sat., Sept. 24 • 10:00-1:00 pm • $60

You've written the last word and eliminated all spelling and grammatical errors as well as developmental problems. Now, what steps are necessary—and when—to find an agent or publisher? The teacher's experience and copious handouts will lead the way.

Independent marketing and publishing specialist Alice B. Acheson draws on decades of experience with large/small publishers and has publicized many New York Times bestsellers (four simultaneously).

51 Tamal Vista Blvd
Corte Madera, CA 94925

Class: Alice B. Acheson - Bite the Bullet (Corte Madera)

Friday, September 23, 2016 - 2:00pm

Fri., Sept. 23 • 2:00 – 5:00 pm • $60

The query letter must grab the attention of the agent and/or editor. Is there "one way" to do it? Which details must be included?  What to avoid? The pre-class assignment (instructions provided upon registration) will include an example of a successful letter. Leave the class with a clear idea how to achieve the final polish.

Independent marketing and publishing specialist Alice B. Acheson draws on decades of experience with large/small publishers and has publicized many New York Times bestsellers (four simultaneously).

51 Tamal Vista Blvd
Corte Madera, CA 94925

Class: Alice B. Acheson - Publishing Choices (Corte Madera)

Friday, September 23, 2016 - 10:00am

Fri., Sept. 23 • 10:00 – 1:00 pm • $60

**Registration Closed. If interested in more info email joy@bookpassage.com**

Print-on- Demand promises ease, speed, and control of your work.  Is POD the best?  Learn differences, advantages and pitfalls of each publishing choice. Are the similarities really similar?  Who pays for what?  Will you earn equally with each option?  With each, will your book be eligible for awards, reviews, sale in bookstores?

Independent marketing and publishing specialist Alice B. Acheson draws on decades of experience with large/small publishers and has publicized many New York Times bestsellers (four simultaneously).

51 Tamal Vista Blvd
Corte Madera, CA 94925

Class: Alan Rinzler - What a Developmental Editor Can Do for You (Corte Madera)

Saturday, June 4, 2016 - 2:45pm

Saturday, June 4 • 9:00 – 11:00 am • $60

Developmental Editors work with an author on core story concept, narrative arc, characterization, dialogue, visual description, literary style, and reader takeaway. This class shows you how to find a developmental editor, how to work with one, and how they can help you get published. 

Alan Rinzler was the developmental editor and publisher for Toni Morrison, Tom Robbins, Hunter Thompson, Shirley MacLaine, Robert Ludlum, Clive Cussler and others, while holding executive editorial positions at Simon and Schuster, Holt, Bantam, Grove Press, and Rolling Stone. He now works as a consulting developmental editor with private clients.

51 Tamal Vista Blvd
Corte Madera, CA 94925

Class: Carl Gosline - Lightroom & Photoshop II

Sunday, May 22, 2016 - 10:00am
Sunday, May 22 • 9:00 am - 4:00 pm (lunch 12:00 - 1:00pm) • $300

Advanced beginner to advanced intermediate skill levels

Morning: more advanced editing in both apps

Afternoon: integrating both apps

visit www.tigertype.com/classes for more course content details
 
Carl Gosline is a seasoned user of both Photoshop and Lightroom and he provides information packed sessions that are easy to understand, while revealing expert level tips, tricks and shortcuts. “Lightroom and Photoshop 2” will build on information from “Lightroom and Photoshop 1” (or your previous commensurate experience) and  Carl’s infectious enthusiasm will be sure to inspire your learning. The morning session will focus on more advanced Lightroom and Photoshop editing techniques, and the afternoon session will focus on integrating the two applications together.
 
**Part I or commensurate experience recommended for Part II**
 
51 Tamal Vista Blvd
Corte Madera, CA 94925

Class: Carl Gosline - Lightroom & Photoshop I

Sunday, May 15, 2016 - 10:00am
Sunday, May 15 • 9:00 am - 4:00 pm (lunch from 12:00-1:00 pm) • $300

For Beginner to Intermediate Skill Levels.

3 hours each app-from basics to organizing and editing.  Visit www.tigertype.com/classes for more course content details

Carl Gosline is a seasoned user of both Photoshop and Lightroom and he provides information packed sessions that are easy to understand, while revealing expert level tips, tricks and shortcuts. If you are interested in exploring these applications but have shied away due to the enormity of the undertaking, this is the place to start! “Lightroom and Photoshop 1” will cover a variety of topics designed to give even absolute beginners a solid footing to move forward independently, and Carl’s infectious enthusiasm will be sure to inspire your learning. The morning session will focus on the basics of Lightroom and the afternoon session will focus on the basics of Photoshop.
 
51 Tamal Vista Blvd
Corte Madera, CA 94925

Class: Carl Gosline - InDesign Intensive - Part II (Corte Madera)

Sunday, May 29, 2016 - 12:30pm
Sunday, May 29 • 12:30 - 3:30 pm • $150

Advanced beginner to advanced intermediate skill levels

Afternoon: image mgmt/linking & wrapping text/more on: layers/ linking images/exporting/packaging/TOC/printing

visit www.tigertype.com/classes for more course content details

Popular teacher Carl Gosline presents a new course on Adobe InDesign, which he has been using since version 1 was released in 1999. Carl delivers content in a style that is easy to grasp and will arm you with expert level skills. The morning session will focus on the basics, from understanding the tools and workspace optimization, and the afternoon session will focus on more complicated document handling techniques. After attending these sessions you will be able to confidently create any kind of document, from business cards to billboards and anything in between…including laying out that book you plan to self-publish. Join us knowing that you will come away with new skills that you can put to use immediately.
 
**Part I or commensurate experience recommended for Part II**
 
51 Tamal Vista Blvd
Corte Madera, CA 94925

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