October 2012 Indie Next List
“Booksellers and book lovers alike will adore charming Mr. Penumbra and his towering stacks of mysterious, code-filled tomes, as well as the array of eccentric old men that make up the store's late-night clientele. I now want to keep a log of our bookshop's customers by Mr. Penumbra's criteria: 'You must keep precise records of all purchases. Time. Amount. The customer's appearance. His state of mind. How he asks for the book. How he receives it. Does he appear to be injured. Is he wearing a sprig of rosemary on his hat. And so on.' Wonderful!”
— Andrea Aquino, Bookshop Santa Cruz, Santa Cruz, CA
About the Author
ROBIN SLOAN is a self-proclaimed media inventor and writer living in San Francisco. He grew up near Detroit and went to school at Michigan State, where he studied economics and co-founded a literary magazine. Since then, he's worked at Poynter, Current TV and Twitter, figuring out the future of media. Visit his website at robinsloan.com.