Predictably Irrational: The Hidden Forces That Shape Our Decisions (Paperback)

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About the Author

Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University, and is the founder of the Center for Advanced Hindsight. His work has been featured in the New York Times, Wall Street Journal, Washington Post, Boston Globe, and elsewhere. He lives in North Carolina with his family.
Product Details
ISBN: 9784152091666
ISBN-10: 4152091665
Publisher: Hayakawa Publishing/Tsai Fong Books
Publication Date: October 2010
Pages: 440
Language: Japanese