About the Author
Rick Frishman is Publisher at Morgan James Publishing in New York and founder of Planned Television Arts (now called Media Connect). He has been one of the leading book publicists in America for over 37 years. Rick works with many of the top book editors, literary agents, and publishers in America, including Simon and Schuster, Harper Collins and Random House. Rick is the coauthor of sixteen books, including national bestsellers Guerrilla Publicity, Where s Your Wow, Guerrilla Marketing for Writers, The Expert Success Solution, and 250 Rules of Business.
Jill Lublin is CEO of the strategic consulting firm Promising Promotion. She has twenty years' experience working with ABC, NBC, CBS, and other national media, and is coauthor of the national bestsellers "Guerrilla Publicity" and "Networking Magic".