Building Your Business the Right-Brain Way: Sustainable Success for the Creative Entrepreneur (Paperback)

Building Your Business the Right-Brain Way: Sustainable Success for the Creative Entrepreneur Cover Image
By Jennifer Lee, Kate Prentiss (Illustrator), Michael Port (Foreword by)
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If you've started a business, you know that the journey toward success can be both invigorating and confusing, so where can you find advice that is practical and focused but still as playful and passionate as you are? Look no further than this book, which combines solid business expertise with a right-brain perspective that inspires creativity and innovation. Jennifer Lee's fresh, empowering approach emphasizes taking action and continually improving to achieve extraordinary long-term results.
"Building Your Business the Right-Brain Way" offers real-world-tested techniques that can benefit all sorts of businesses, whether you're a sole proprietor running a coaching practice, a crafter looking to license products, a wellness professional with a team of employees, or any creative soul making a meaningful difference with your work. You'll discover how to:
* assess your business's unique "ecosystem"
* build your brand and attract, engage, and keep ideal customers
* develop new income streams that better leverage your time and resources
* promote your products and services with authenticity and ease
* grow your team (virtual and in-person) and manage staff and vendors
* establish infrastructure and procedures to keep operations running smoothly
* carve out vital white space to pause, reflect, and celebrate.

About the Author

Dr. Victor Romano has more than ten years of experience managing and developing wellness programs for private businesses and nonprofit organizations. He currently is the Director of Wellness, Coordinator of Applied Health Research, and Adjunct Professor at Johnson C. Smith University. His most recent work with his local health department won a national 'Faith and Community Health Excellence Award' from the US Department of Health and Human Services. Dr. Romano holds a doctorate in education with a concentration in wellness. He also holds a master's degree in exercise science and health promotion, and a bachelor's degree in exercise and sports studies.

Right-brain entrepreneur Jennifer Lee is a certified coach, writer, artist, yogini, and the founder of Artizen Coaching. Before pursuing her own passions full-time, she consulted for ten years for companies such as Gap Inc., Accenture, Sony, and HP, helping leaders and organizations manage change. As a director of executive development for Gap Inc., she led onboarding and coaching programs for those at the level of vice president and up. She grew her private coaching business in her spare time, and in 2006 Jennifer made the leap from corporate America to entrepreneurship after realizing she needed to stop living her own dream on the side. Now she is on a mission to empower people to awaken their innate creativity and make a living doing what they love. When she's not coaching, writing, or leading groups, she's either painting up a storm, reading in her hammock, practicing yoga, making arts and crafts, or indulging in a midday nap (one of the fabulous perks of being self-employed). Jennifer holds a bachelor's degree in communication studies from UCLA and a master's degree in communication management from USC. She lives in the San Francisco Bay Area with her creative, rather left-brain husband and their adorable beagle mix. For creative inspiration and more information on Jennifer's coaching, workshops, e-courses, and innovative products, visit and

MICHAEL PORT, the New York Times best-selling author of five books, including Book Yourself Solid, has been featured on all the major TV networks and is one of the highest-rated speakers working today. He runs a company of experts advising businesses on marketing, business development, and public speaking. Learn more at
Product Details
ISBN: 9781608682560
ISBN-10: 1608682560
Publisher: New World Library
Publication Date: April 15th, 2014
Pages: 235
Language: English