This revolutionary eating plan reveals definitive proof that sugar is addictive, and presents the first science-based program to cut out the sugar, stop the cravings that cause most diets to eventually fail, and lose weight--permanently.
If you're like most people, you've tried a few (or maybe many) different diets without success. The truth is, most diets work for a while, but there's usually a point at which the dietary restrictions become too difficult to maintain. Why? Because whether you're following a low-carb, paleo, gluten-free, or even an all-liquid green juice diet, the addictive nature of sugar causes cravings to take over and sabotage your diet-of-the-moment.
In "Why Diets Fail," Dr. Nicole M. Avena and John R. Talbott reveal definitive proof that sugar is addictive and present the first science-based program to stop the cravings and lose weight--permanently. A neuroscientist and food addiction expert, Dr. Avena has conducted groundbreaking research showing that sugar triggers the same responses in the brain as addictive drugs like cocaine, nicotine, and alcohol. And like those other substances, the more sugar you eat, the more you need to get the same pleasurable feelings. (No wonder your last diet didn't stick.)
Avena and Talbott's eight-step plan walks you through the process of going sugar-free and surviving the make-or-break withdrawal period--those first few weeks when your body feels the absence of its favorite sweetener most acutely. An easy-to-use Sugar Equivalency Table developed by Talbott lists the amount of sugar in hundreds of common foods so you know precisely what to eat and what to avoid. And when it comes to what you can eat, you have a lot to choose from. In fact, you'll probably eat more on this diet than you normally do--while continuing to lose weight.
This science-based program is the diet to end all diets. It will help you break the yo-yo dieting cycle, end those maddening sugar cravings, and develop a new longing for the good food that will keep you fit, healthy, and happy.
About the Author
John Talbott is an economic consultant who has authored academic papers on economic growth and development and made presentations on the subject to the governments of Russia, Jordan, and Qatar. A visiting scholar at the Anderson School at UCLA, Talbott is also a former vice president in the investment banking division of Goldman, Sachs, and Company.
Sugar, fat, salt—a daunting combination. Avena and Talbott do an excellent job of analyzing the role that sugar plays in the obesity epidemic.”
—David A. Kessler, MD, author of The End of Overeating
“This book not only offers an in-depth explanation of our society’s dependence on sugar, it also provides a realistic, step-wise approach to managing it and improving your health.”
—Dr. Melina B. Jampolis, CNN diet and fitness expert
“Why Diets Fail describes the new science of sugar addiction and teaches us how we can use it to beat cravings and overeating—even in our modern food environment, which is plagued by sugary, hyperpalatable fake food. This book teaches you not only to think differently about how you eat, but also shows you how to do it.”
—Sara Gottfried, MD, New York Times bestselling author of The Hormone Cure
“In Why Diets Fail, Dr. Nicole Avena and John Talbott discuss the addictive powers that certain foods possess over the mind and offer insight on conquering the addictive cycle. Following the guidelines in this book, you will learn how to turn your new diet into a lasting lifestyle, understand the science behind food addiction, and use this knowledge to approach your food as healthful nourishment rather than a source of guilt and frustration.”
—Andrew Larson, MD, medical director of JFK Medical Center Bariatric Wellness & Surgical Institute and author of The Gold Coast Cure and Clean Cuisine