Hoopla (Hardcover)

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Description


They’ve been called “visionary” by both Newsweek and Time, hailed as “the ad world’s most talked-about agency” by USA Today, and dubbed “the next big thing” by Business 2.0. They launched the Mini car craze in America, took on Big Tobacco in the controversial Truth campaign, sexed up Virgin Airlines, and made Burger King sizzle once again. And they did it with bold publicity stunts, infectious viral marketing strategies, funny masks, folding paper, outrageous Internet hoaxes, and a weird, garter belt–wearing chicken who became a cultural sensation. And this random madness has a very sound method to it: Hoopla.

In Hoopla, the secret inner workings of this freewheeling, break-the-mold idea factory are revealed for the first time. Veteran journalist Warren Berger, who has tracked and reported on the CP+B phenomenon over the past decade, fully examines and deconstructs the methods that lie behind the agency’s seeming madness, while the striking images throughout the book (captioned by the CP+B creative team) provide insights into the logic, intuition, mischief, and passion that leads to the creation of Hoopla. The result is a fascinating journey into a realm of unbridled creativity.

See the madness. Read the method. Hoopla.

Hoopla also includes practical, step-by-step advice on how to find and promote big ideas (even on a shoestring budget), and how to generate excitement and hype in today’s cluttered, noisy communications landscape. If you’re a marketer, a communicator of any type, or anyone who needs to get out a message and generate some buzz, Hoopla will change the way you think about the art of communication.

About the Author




PHIL KEOGHAN is currently in his seventh season starring as host of the Emmy-winning CBS primetime series, The Amazing Race. Keoghan also stars in and produces the N.O.W. (No Opportunity Wasted) reality television series. He has been profiled in People magazine and TV Guide and has been featured repeatedly on Oprah.
WARREN BERGER is a longtime contributing editor at Wired magazine, and his writing also appears frequently in the New York Times, the Los Angeles Times Magazine, GQ, and Men’ s Journal.
Product Details
ISBN: 9781576873120
ISBN-10: 1576873129
Publisher: powerHouse Books
Publication Date: November 2006
Pages: 432
Language: English