The Two-Second Advantage: How We Succeed by Anticipating the Future---Just Enough (MP3 CD)

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What made Wayne Gretzky the greatest hockey player of all time wasn't his speed on the ice or the uncanny accuracy of his shots, but rather his ability to predict where the puck was going to be an instant before it arrived. In other words, it was Gretzky's brain that made him exceptional. Over the past fifteen years, scientists have found that what distinguishes the greatest musicians, athletes, and performers from the rest of us isn't just their motor skills or athletic abilities--it is the ability to anticipate events before they happen. A great musician knows how notes will sound before they're played, a great CEO can predict how a business decision will turn out before it's made, a great chef knows what a recipe will taste like before it's prepared.In a powerful narrative that takes us from the research in the labs to the implementation of predictive technology inside companies, Vivek Ranadive and Kevin Maney reveal how our understanding of human mastery is being applied to the way computers "think." In the near future, the authors argue, the most advanced computer systems and the most successful businesses will anticipate the future much like Wayne Gretzky's brain does. As a result, companies will be able to use a new generation of technology to anticipate customer needs before customers even know what they want, and see production snafus before they occur, traffic jams before they materialize, and operational problems before they arise. Forward-thinking companies will be able to predict the future just a fraction ahead of everyone else with a little bit of the right information at the right time--what the authors call the two-second advantage--and it will transform the way businesses are run and offer companies an enormous competitive edge in the marketplace.In the bestselling tradition of Blink, Sway, and How We Decide, The Two-Second Advantage will change our understanding of what makes a company successful.

About the Author

Kevin Maney is the author of "The Maverick and His Machine" and "Trade-Off" and was the technology reporter at "USA Today" for more than twenty years. Vivek Ranadive is the founder and CEO of TIBCO Software, Inc., and the "New York Times" bestselling author of "The Power of Now" and "The Power to Predict."

Actor and musician Dan John Miller is an award-winning audiobook narrator, having garnered multiple Audie Award nominations and one win, twice been named a Best Voice by "AudioFile" magazine, and received several "AudioFile" Golden Earphones Awards and a Listen-Up Award from "Publishers Weekly."

Praise For…

"Anyone interested in understanding the one common denominator of almost all long term success should [listen to] The Two-Second Advantage." ---Phillip Hellmuth, Jr.

Product Details
ISBN: 9781452655062
ISBN-10: 1452655065
Publisher: Tantor Audio
Publication Date: November 28th, 2011
Language: English