American Icon: Alan Mulally and the Fight to Save Ford Motor Company (Compact Disc)
A riveting, behind-the-scenes account of the near collapse of the Ford Motor Company, which in 2008 was close to bankruptcy, and CEO Alan Mulally's hard-fought effort and bold plan-including his decision not to take federal bailout money-to bring Ford back from the brink.
About the Author
Bryce G. Hoffman is an award-winning journalist who has covered the auto industry, both in the United States and around the world, since 1998. He began covering Ford Motor Company for the Detroit News in 2005. He has been honored by the Society of American Business Editors and Writers, the Society of Professional Journalists, the Associated Press, and others for his coverage of Ford and is one of the world's foremost authorities on the automaker. Bryce lives in Grand Blanc, Michigan. Pete Larkin, an AudioFile Earphones Award winner, has wide voice-over and on-camera experience and has worked in virtually all media. He was the public address announcer for the New York Mets from 1988 to 1993. He has worked as a disc jockey in Baltimore, Washington, and New York, including as host of WNEW-FM's highly rated "Saturday Morning Sixties" program. An award-winning on-camera host, Pete has worked on many industrial films for many of the country's top companies, corporations, and governmental agencies and has done hundreds of commercials, promos, and narrations. His theater experience includes a variety of dramatic, comedic, and musical roles.
Praise for American Icon: Alan Mulally and the Fight to Save Ford Motor Company…
"For those interested in the recent political interventions and maneuvers in the auto industry, this book provides a fly-on-the-wall view of the meetings and behind-the-scenes deal making necessary to revive an ailing giant." ---Library Journal