Matthew May explores the elusive qualities in certain events, products, and people that capture our imaginations and our loyalty, illustrating why whats not there often matters more than what is.
About the Author
Matthew E. May is the author of four critically acclaimed books, including The Laws of Subtraction and The Elegant Solution. He is an internationally recognized strategy facilitator, innovation coach, and lean trainer whose clients include Toyota, ADP, Intuit, and Xerox. A regular contributor to publications such as Fast Company, his work has also appeared in The New York Times, Strategy+Business, and ChangeThis.com.
Malcolm Hillgartner is an actor, author, playwright, and professional narrator. Under the name Jahnna N. Malcolm, he and his wife, Jahnna Beecham, have written over one hundred books for young readers; their musicals have played in theaters across America. His audiobook credits include works by Dean Koontz, Nelson Algren, and William F. Buckley Jr.
Guy Kawasaki is the former Chief Evangelist of Apple and cofounder of Alltop.com. He is the author of 11 other books, including "Enchantment", "Reality" "Check", "The Art of the Start", "Rules for Revolutionaries", "How to Drive Your Competition" "Crazy", and "The Macintosh Way".Attract