Matthew May explores the elusive qualities in certain events, products, and people that capture our imaginations and our loyalty, illustrating why whats not there often matters more than what is.
About the Author
Matthew E. May is a longtime Toyota business partner, holding a key advisory role with the University of Toyota for more than eight years. As a master Toyota instructor and founder of L.A.-based Aevitas, he partners with management teams to achieve excellence in innovation, working with a number of well-known organizations, including Wells Fargo, Sprint Nextel, Quadrant Homes, and the Los Angeles Police Department. A graduate of The Wharton School and Johns Hopkins University, he lives with his wife and daughters in Southern California, where he is an avid cyclist.
Malcolm Hillgartner is an actor, author, playwright, and professional narrator. Under the name Jahnna N. Malcolm, he and his wife, Jahnna Beecham, have written over one hundred books for young readers; their musicals have played in theaters across America. His audiobook credits include works by Dean Koontz, Nelson Algren, and William F. Buckley Jr.
Guy Kawasaki is the former Chief Evangelist of Apple and cofounder of Alltop.com. He is the author of 11 other books, including "Enchantment", "Reality""Check", "The Art of the Start", "Rules for Revolutionaries", "How to Drive Your Competition""Crazy", and "The Macintosh Way".Attract