The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late 1990s, Europe’s Airbus overtook America’s Boeing as the preeminent aircraft manufacturer. However, Airbus quickly succumbed to the same complacency it once challenged, and Boeing regained its precarious place on top. Now, after years of heated battle and mismanagement, both companies face the challenge of serving burgeoning Asian markets and stiff competition from China and Japan. Combining insider knowledge with vivid prose and insight, John Newhouse delivers a riveting story of these two titans of the sky and their struggles to stay in the air.
About the Author
John Newhouse covered foreign policy for "The New Yorker" throughout the 1980s and early 1990s. He has served as assistant director of the U.S. Arms Control and Disarmament Agency and was senior policy adviser for European affairs in the U.S. State Department during the latter half of the Clinton administration. He is the author of eight other books, including "Cold Dawn" and "Europe Adrift," He lives in Washington, D.C.
"From the Hardcover edition."
“A must-read for anyone looking for a glimpse into the white-knuckled world of the commercial airplane business.”—BusinessWeek“One of the great business stories of our times.”—The Chicago Tribune“An epic narrative. . . . There is nothing quite like it . . . [and there’s] no better commentator on this sporting struggle than John Newhouse.” —The Economist“Mr. Newhouse gives us a tutorial on a number of important issues that affect all participants in the global marketplace.” —The Washington Times